Blue Origin Rocket Systems Portfolio (New Shepard, New Glenn, Blue Moon)
Business Profile
Core Value Proposition
Blue Origin Rocket Systems Portfolio provides fully reusable launch vehicles and lunar lander capabilities to enable cost-effective access to space for commercial, government, and research customers.
Target Customer
Senior executives and program managers at aerospace/space companies, satellite operators, government space agencies, and research/payload customers
Key Differentiator
American-made, fully reusable launch systems with in-house manufacturing; multi-vehicle portfolio (suborbital, orbital, and lunar) designed for high flight throughput and flexibility; explicit emphasis on reducing cost per flight and enabling sustained space activity
Implementation Timeline
Not specified in the content
Pain Points
- 1High cost of access to space
- 2Limited reusability and higher maintenance between flights
- 3Reliance on traditional/foreign rocket technology and capability gaps for large payloads and lunar missions
Key Features
- 1New Shepard: fully autonomous, suborbital rocket system; crew capsule for six; BE-3PM engine; high reuse with 99% of dry mass recycled; payloads for research and education; environmentally controlled capsule; designed for 11-minute mission profile
- 2New Glenn: heavy-lift orbital rocket with seven BE-4 engines; LNG propellant; large 7-meter fairing; two restartable BE-3Us on second stage; reusable first stage; capable of delivering >13 metric tons to geostationary transfer orbit and 45 metric tons to LEO; designed for a variety of payloads and destinations; U.S.-based manufacturing
- 3Blue Moon: lunar lander family with MK1 cargo variant (up to ~3 metric tons to the Moon’s surface) and MK2 under development via the SLD contract with NASA and National Team partners; precise landing capability on the Moon’s surface
Target Customer Industries
Client Results
- 1Reduced cost per flight and reduced waste through operational reusability
- 2Ability to deliver substantial payloads to high-energy orbits (LEO/GTO) and perform precise lunar landings
- 3Enabled partnerships with major commercial and government space programs (e.g., Project Kuiper, NASA, AST SpaceMobile)
Competitive Advantages
- 1Fully reusable vehicle architectures aiming to lower cost and increase availability
- 2In-house U.S. manufacturing and high-rate production capabilities
- 3Active, restartable upper stages and powerful BE-4/BE-3U engine families
- 4Diverse vehicle portfolio supporting suborbital, orbital, and lunar missions
- 5Explicit emphasis on reducing environmental impact and waste with high reuse rates
Key Benefits
Case Studies & Success Stories
Project Kuiper partnership
Amazon's Project Kuiper will fly advanced satellites to deliver high-speed, low-latency broadband service globally.
NASA ESCAPADE / SLD collaboration
SLD contract and National Team collaboration to develop and fly the Blue Moon MK2 lunar lander for precise lunar landing capabilities.
AST SpaceMobile partnership
AST SpaceMobile is building a space-based cellular broadband network designed for both commercial and government applications.
Additional Product Information
Product Description
A suite of launch vehicles and lunar lander capabilities designed for reusable, multi-domain space access—from suborbital human flight and orbital heavy-lift to lunar landings.
Target Market
Commercial satellite operators, government space programs, research and education payload customers, and national security/civil space leaders
Unique Value Proposition
American-made, fully reusable space systems across suborbital, orbital, and lunar missions that deliver high payload flexibility, reduce cost per flight, and support sustained space activity for Earth benefit
Technical Requirements
Propellants: LOX/LNG for BE-4 engines (New Glenn); LOX/LH2 for BE-3/BE-3PM engines (New Shepard); autonomous/crewed capsule design (New Shepard); reusable first stage and landing systems; 7-meter payload fairings; lunar lander architectures (Blue Moon MK1/MK2 under SLD/National Team)
Pricing Model
Pricing not disclosed in content; Sales inquiries indicated as a path to discuss payload needs
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