boohoo
Business Profile
Core Value Proposition
boohoo provides trendy, affordable women's and men's fashion online with frequent new arrivals and a broad range of categories.
Target Customer
Online shoppers seeking affordable, trend-led fashion for women and men, including plus size, petite, tall, maternity, and beauty/lifestyle needs.
Key Differentiator
Visual search capability to find similar products from an image, combined with a very large, constantly refreshed catalog and extensive size inclusivity (plus, petite, tall, maternity) across both boohoo and boohooMAN.
Implementation Timeline
Not specified in the provided content
Pain Points
- 1Difficulty finding specific or similar items quickly among a large catalog
- 2Keeping up with fast-fashion trends and weekly new arrivals
- 3Limited sizing options for diverse body types
Key Features
- 1Visual search / image-based product search
- 2New In sections and frequent category updates (e.g., Dresses, Coats & Jackets, Tops, Jeans, etc.)
- 3Shop By Size with inclusive options (Plus Size, Petite, Tall, Maternity)
- 4boohooMAN for men's fashion
- 5Sale/discount sections and promotional banners (e.g., 70%-90% off in some promos)
Target Customer Industries
Client Results
- 1Not specified in the provided content
Competitive Advantages
- 1Image-based visual search enables faster product discovery
- 2Massive, continually updated catalog with hundreds of new styles daily
- 3Broad size inclusivity (Plus Size, Petite, Tall, Maternity) and dedicated men's line (boohooMAN)
- 4Integrated sale/promotions and special sections (e.g., Brand Rooms, DSGN Studio, Brands We Love)
- 5Multiple shopping features and payment options advertised (e.g., PayPal, Klarna, Clearpay, UNiDAYS) and a wide range of product categories (Clothing, Shoes, Accessories, Beauty, Lingerie, etc.)
Key Benefits
Additional Product Information
Product Description
Online fashion retailer offering women's and men's clothing, footwear, accessories, beauty, lingerie, and lifestyle products with frequent new arrivals and a wide range of categories and sizes.
Target Market
Online shoppers seeking affordable, trend-led fashion for women and men, including plus size, petite, tall, maternity, and beauty/lifestyle segments.
Unique Value Proposition
Affordable, trend-led fashion for both women and men with frequent new arrivals, inclusive sizing, and rich shopping features (image-based search, diverse categories, and promotions).
Technical Requirements
Not specified in the provided content
Pricing Model
Prices vary by product; heavy emphasis on sales/promotions (e.g., 70%–90% off in some promotions) and frequent new-in items
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