BookLive (γγγ―γ©γ€γ)
Business Profile
Core Value Proposition
BookLive provides a comprehensive digital bookstore experience with a vast library of manga, light novels, and novels, including free trials and free-to-read titles, plus daily coupons and promotions.
Target Customer
Japanese readers of manga, light novels, and novels who want to browse, preview, and purchase digital titles through a centralized online store (and via mobile app).
Key Differentiator
Very large catalog (over 1,000,000 titles) combined with free previews/free volumes, ongoing campaigns, and daily coupon promotions; availability of a dedicated app and membership benefits.
Pain Points
- 1Need access to a very large, diverse catalog of digital manga, light novels, and novels.
- 2Desire to sample/read content before purchasing (free trials and free volumes).
- 3Cost/price concerns, seeking discounts and promotions (coupon-based savings).
Key Features
- 1Over 1,000,000 titles available for digital reading.
- 2Free manga and light novels; some titles available entire volume for free.
- 3Free registration and member benefits (including a 70% OFF coupon for new members).
- 4Search and filtering features (η΅γθΎΌγΏ, ζ€η΄’, γ»γΌγγ΅γΌγ).
- 5My bookshelf, cart, followed titles, and various account features.
- 6γγγ―γ©γ€γγ’γγͺ (BookLive app) for mobile reading and notifications.
Target Customer Industries
Competitive Advantages
- 1Largest-known catalog position in Japan for digital books (as claimed on site).
- 2Combination of free previews, free volumes, and ongoing discount campaigns (coupon-based).
- 3Dedicated mobile app and integrated account features (Myζ¬ζ£, γ«γΌγ, etc.).
Key Benefits
Additional Product Information
Product Description
A Japanese electronic bookstore offering manga, light novels, and novels with a catalog of over 1,000,000 titles, free trials/free volumes, and frequent promotional coupons; accessible via web and the BookLive app.
Target Market
Japanese consumers who read digital manga, light novels, and novels and want an online store with previews, bundles, and discounts.
Unique Value Proposition
Extensive catalog plus free previews and daily discounts through coupon campaigns, plus a user-friendly app and free registration.
Technical Requirements
JavaScript must be enabled in the browser for full functionality; availability of a mobile app (BookLive app) for reading on devices.
Pricing Model
Free to register; content is sold (paid titles) with discount/promotional options; some content available free or via trial; ongoing coupon-based promotions.
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