BOOK☆WALKER (BOOK WALKER)
Business Profile
Core Value Proposition
BOOK☆WALKER provides a large digital bookstore experience for manga, light novels, and related genres, offering free previews, trial reads, first-purchase discounts (50% back), and coin-based rewards across multiple devices.
Target Customer
Japanese readers of manga, light novels, BL/TL and related genres; fans looking for a broad catalog, free samples, and discounted digital access.
Key Differentiator
Directly operated by KADOKAWA with a very large catalog (1,570+ publishers; ~1.95 million ebooks), multiple reading options (two reading-subscription plans), and integrated coin-based rewards; ABJ-marked legitimate distribution.
Implementation Timeline
Users can sign up in about 1 minute and start accessing free previews and paid titles immediately; some content offers are time-limited or promotional.
Pain Points
- 1Need for a wide, diverse digital catalog of manga, light novels, and related genres in one store.
- 2Desire for affordable access to digital content (discounts, coupons, coins).
- 3Convenient reading across devices with flexible payment options and optional offline access.
Key Features
- 1Extensive catalog: 1,570+ publishers and ~1,951,240+ ebooks available.
- 2Free previews and trial reads for many titles.
- 3Two unlimited reading plans: Manga Course and MAX (read manga, light novels, etc.).
- 4First-purchase discount: 50% back on initial purchase; ongoing campaigns and coin-based rewards.
- 5Coin-based payments for purchases and reading-hall (readings) costs; multiple payment methods (credit cards, carrier payments, PayPal, PayPay).
- 6App-free reading option with optional mobile apps for offline reading and a personalized bookshelf.
Target Customer Industries
Client Results
- 1Access to a vast digital library with free samples and discounted purchases.
- 2Potential cost savings via first-purchase discount and coin-based rewards.
- 3Flexible reading experience across devices, including offline reading via apps.
Competitive Advantages
- 1Directly operated by KADOKAWA, emphasizing official distribution (ABJ-mark registered).
- 2Very large catalog with broad publisher coverage and a mix of manga, light novels, and related genres.
- 3Multiple monetization/consumption options: first-purchase discounts, coins, and two reading-subscription plans.
- 4Cross-platform accessibility with optional offline reading and no mandatory app requirement for reading.
- 5Wide range of payment methods available.
Key Benefits
Additional Product Information
Product Description
An electronic book store offering manga, light novels, BL/TL, and more, with free samples, trial reads, discounts, coin rewards, and reading subscriptions; operated directly by KADOKAWA.
Target Market
Digital readers of manga, light novels, and related genres in Japan seeking a large catalog, trials, and discount options.
Unique Value Proposition
A large, publisher-backed digital library directly operated by KADOKAWA, offering both unlimited reading plans and coin-based purchasing, plus extensive trial/readability features.
Technical Requirements
Cart pages require JavaScript to view; availability across iPhone/iPad and Android devices; supports various payment methods (credit cards, carrier payments, PayPal, PayPay); ABJ mark indicates legitimate distribution.
Pricing Model
First purchase 50% back promotional offer; ongoing coin-based rewards for purchases and reading; two reading-subscription options (Manga Course and MAX) for unlimited reading; various campaigns and discounts.
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