bpost
Business Profile
Core Value Proposition
bpost provides comprehensive postal and parcel services in Belgium with integrated digital tools (My bpost app, shipping tool, eShop) to send parcels, track shipments, calculate prices, and drop off at bbox parcel lockers or postal points.
Target Customer
Residential customers, businesses (SMEs) and public sector entities in Belgium who send/receive parcels, letters, and registered mail; users needing online shipping, tracking, and flexible delivery options.
Key Differentiator
One-account ecosystem across tools for shipping, tracking, and post management; extensive bbox parcel locker network; integrated digital tools (My bpost app, shipping tool, eShop) enabling label creation, price calculation, and tracking in one experience.
Implementation Timeline
Value can be realized quickly: setting up and using the My bpost app and shipping tool provides immediate access to tracking, pricing, and label creation; actual delivery times depend on the chosen service and destination
Pain Points
- 1Fragmented or manual shipping processes with limited visibility into delivery status
- 2Inconvenient delivery timing and the need to wait at home for parcels
- 3Difficulty purchasing stamps, sending registered mail, and finding convenient drop-off points
Key Features
- 1My bpost app for tracking parcels and managing shipments
- 2Shipping tool to create shipping labels, calculate prices, and track shipments
- 3eShop for stamps and registered mail
- 4bbox parcel lockers and Points Poste/Points Colis for pickup and drop-off
- 5Track & Trace and destination price calculator
- 6Rescheduling/redirecting deliveries and drop-off options
Target Customer Industries
Decision Makers
- 1Procurement Manager
- 2Logistics Manager
- 3IT Manager
- 4Head of Operations
- 5CIO/IT Director
Client Results
- 1Improved delivery visibility and control through Track & Trace and shipping labels
- 2Faster and more convenient parcel delivery with bbox lockers and pickup points
- 3Simplified purchasing of stamps and sending registered mail via eShop and shipping tools
- 4Ability to reschedule/redirect deliveries to fit customer schedules
- 5Disaster-flow support such as free parcel forwarding for flood-impacted relocations (12 weeks)
Competitive Advantages
- 1Extensive network of bbox parcel lockers (2,500+ locations planned/expanded) for flexible pickup
- 2Unified account across tools (one email/password) for shipping, tracking, and eShop
- 3Real-time tracking and status updates via Track & Trace and My bpost app
- 4Ability to pre-calculate prices and generate shipping labels online
- 5Support for delivery rescheduling, redirects, and registered mail preparation in-app
Key Benefits
Additional Product Information
Product Description
Belgian postal and parcel service offering online tools (shipping tool, My bpost app, eShop) and physical pickup options (bbox lockers, Post points) to send/receive parcels and letters with tracking and flexible delivery.
Target Market
Residential customers, SMEs and public sector organizations in Belgium that send/receive parcels, letters, and registered mail
Unique Value Proposition
bpost combines a broad physical logistics network (bbox, post points) with integrated digital tools and a single account to simplify shipping, tracking, and mail services for individuals and organizations
Technical Requirements
Internet access required to use the My bpost app, shipping tool, Track & Trace, and eShop; available on web and mobile platforms; bbox lockers require physical access points
Pricing Model
Pricing information is not explicitly provided in the content; a price calculator and rate viewing exist on the site
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