Brain.fm

Business Profile

Core Value Proposition

Brain.fm provides neuroscience-backed music that helps users achieve focused mental states quickly, with activity-specific modes for Deep Work, Creativity, Learning, Sleep, and ADHD support.

Target Customer

Knowledge workers and professionals seeking focus; students (with student discounts); teams and classrooms seeking collaborative pricing; individuals with ADHD or attention difficulties; general users seeking sleep and relaxation.

Key Differentiator

Patented neural entrainment technology (Phase-locking Neural Modulation) combined with human-composed music and peer-reviewed research; multiple modulation methods beyond binaural beats; ADHD-first design; customizable modulation levels; NSF-supported research and Nature Communications publication; not limited to headphones (works with one or two ears).

Implementation Timeline

Users can potentially experience benefits within minutes; claimed five-minute onset for neural effects and deep focus in minutes after starting music

Pain Points

1Difficulty sustaining focus and distraction during tasks
2Traditional music can be distracting due to lyrics or wandering attention
3Users spend time searching for effective focus music and experience interruption from playback

Key Features

1Modes for different activities (Deep Work, Creativity, Learning, Light Work, Motivation, Sleep, etc.)
2Phase-locking Neural Modulation with customizable modulation levels
3Music categorized by activity type and thousands of hours of music and natural soundscapes
4Personalization quiz at sign-up to tailor music to the user’s neurotype
5Timers and workflow aids: Infinite timer, Countdown timer, Interval timer
6Cross-platform availability: Web, iOS, Android, Desktop
7Music designed for ADHD and sleep/relaxation disciplines

Target Customer Industries

Decision Makers

1Daniel Clark — CEO
2Kevin JP Woods, PhD — Director of Science
3Conor Mackey — Lead of Music Experience
4Derek Dunivan — Composer
5Dan Phillips — Director of Engineering
6Ziyo Shamsiddini — Staff Full Stack Engineer
7Eugene Yasinov — Staff Full Stack Engineer
8Eldon Chan — Senior Full Stack Engineer
9Thomas Lesh Jr. — Senior Site Reliability Engineer
10Ingrid Teves — Lead of User Success
11April Pili — User Success
12Ness Mendoza — User Success

Client Results

1Shown to boost focus-related brainwaves by 119% and improve sustained attention in users with ADHD symptoms (Nature Communications publication referenced in ADHD materials)
2Users report improved ability to stay on task and increased productivity
3Brain.fm claims faster entry into focused states (as quick as minutes) and longer maintenance of focus during tasks

Competitive Advantages

1Patented neural entrainment technology and multiple modulation methods (not just binaural beats)
2Designed specifically to support ADHD brains and attention networks
3Distraction-reducing music with minimal lyrics and background-focused composition
4Research-backed approach with NSF funding and peer-reviewed publications
5Flexible, customizable levels and activity-specific modes
6Available across Web, iOS, Android, and Desktop

Key Benefits

1Faster onset of focused states

2Sustained attention with reduced distraction

3ADHD-focused music to aid attention networks

4Distraction-free listening with thoughtfully engineered soundscapes

5Cross-platform access and user-personalization

Additional Product Information

Product Description

Brain.fm is a music app engineered with neuroscience-based modulation to help users reach and sustain focused mental states, with dedicated modes for deep work, learning, creativity, sleep, and ADHD support.

Target Market

Individuals seeking improved focus and productivity (including students and knowledge workers), teams and classrooms (for collaborative pricing), and people with ADHD or attention difficulties seeking improved sustained attention

Unique Value Proposition

A science-driven music platform using patented neural entrainment (Phase-locking Neural Modulation) and multiple modulation techniques to actively steer brain activity toward desired states, backed by peer-reviewed research and NSF funding

Technical Requirements

Accessible on Web, iOS, Android, and Desktop; supports headphones but can function with one or two ears; includes in-app quiz for personalization and timers for workflow management

Pricing Model

Offers a 14-day free trial for ADHD-focused music; student discounts of 20% with edu email verification; team pricing available for companies/classrooms

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