Braintree
Business Profile
Core Value Proposition
Braintree provides a global payments platform with developer-friendly SDKs and APIs to build on one platform and serve merchants worldwide.
Target Customer
Developers building payment integrations for merchants worldwide; merchants seeking a unified payments platform.
Key Differentiator
A single, integrated platform (online and in-store) with a broad suite of tools (Checkout, vaulting, fraud management, 3D Secure 2, reports, webhooks) backed by PayPal.
Implementation Timeline
Not specified in the provided content
Pain Points
- 1Difficulty integrating multiple payment methods (cards, wallets, Local Payment Methods) in one cohesive solution.
- 2Securely storing and managing customer payment data while minimizing checkout friction.
- 3Fraud prevention and dispute management across online and in-store channels.
Key Features
- 1Checkout UI, Drop-in UI, Hosted Fields
- 2Accept Payments across cards, wallets, and Local Payment Methods
- 3Securely vault customer and payment data
- 4Premium Fraud Management Tools and 3D Secure 2
- 5Reports and Webhooks for real-time insights and notifications
- 6In-Store Payments with PayPal Here
- 7OAuth, Grant API, and Forward API for secure cross-account interactions
- 8Disputes API for managing and submitting evidence
Target Customer Industries
Client Results
- 1Real-time transaction insights via Reports
- 2Real-time event notifications via Webhooks
- 3Consolidated access to transaction data and secure vaulting to reduce checkout friction
Competitive Advantages
- 1One integrated platform for online and in-store payments
- 2Developer-friendly SDKs and APIs to accelerate integration
- 3Broad support for multiple payment methods and PayPal Here for in-person payments
- 4Built-in security features (vaulting, fraud tools, 3D Secure 2) and PCI-related capabilities
Key Benefits
Additional Product Information
Product Description
A global payments platform (a PayPal service) providing SDKs and APIs to accept cards, wallets, and Local Payment Methods, with in-store capabilities via PayPal Here, plus fraud management, reporting, and data vaulting.
Target Market
Merchants worldwide seeking a unified, developer-friendly payments solution and the developers who build and integrate it.
Unique Value Proposition
A single, PayPal-backed payments platform with extensive developer tooling and support for online and in-store payments across multiple methods, enabling rapid, secure deployments.
Technical Requirements
SDKs and APIs; OAuth; Grant API; Forward API; 3D Secure 2; Premium Fraud Management Tools; Vaulting; Webhooks; Drop-in UI; Hosted Fields; Disputes API
Pricing Model
Not disclosed in the provided content
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