Brandeis University

Business Profile

Core Value Proposition

Brandeis University provides rigorous, research-driven undergraduate and graduate education by combining liberal arts with professional preparation.

Target Customer

Prospective undergraduate and graduate students and their families; researchers and academics seeking to engage with a private research university; alumni and supporters interested in Brandeis' programs and culture.

Key Differentiator

A medium-sized private research university with global reach, a 235-acre campus near Boston, and a stated focus on first-rate undergraduate education, groundbreaking discoveries, diversity, and social change, all within four schools that blend liberal arts with professional preparation.

Implementation Timeline

Value is realized over the duration of degree programs (undergraduate and graduate). Short-term gains include campus visits and admissions decisions; interns and real-world learning experiences typically occur during the degree programs and summer/internship periods.

Pain Points

1Choosing a college involves evaluating factors like size, location, campus community, professors, career services, majors, and clubs.
2Finding a program that blends rigorous liberal arts education with professional preparation for careers after graduation.
3Navigating admissions, financial aid, and options for undergraduate and graduate study.

Key Features

1Four schools: School of Arts, Humanities and Culture; School of Business and Economics; School of Science, Engineering and Technology; School of Social Sciences and Social Policy.
2Brandeis Online Degree Programs.
3Research Centers and Institutes.
4Funding Resources.
5Real-World Learning internships and internship storytelling.
6Campus visits and admissions information (undergraduate and graduate admissions).

Target Customer Industries

Decision Makers

1President
2Provost
3Executive Vice President, Finance and Administration
4Director of Equal Opportunity (OEO)

Client Results

1Rigorous, high-quality undergraduate and graduate education.
2Preparation for successful careers through internships and real-world learning.
3Exposure to research, innovation, and global citizenship.
4Diverse campus community with emphasis on inclusion and social change.

Competitive Advantages

1Brandeis is a private, non-profit research university with global reach.
2Combines liberal arts rigor with professional preparation across four schools.
3Strong emphasis on research, innovation, and social impact.
4Earth-understanding of campus culture, diversity, and global citizenship.

Key Benefits

1Rigorous academics across four schools.

2Opportunities for research and internships (Real-World Learning).

3Professional preparation integrated with liberal arts education.

4Diverse, welcoming campus community near Boston.

Additional Product Information

Product Description

A private research university offering undergraduate and graduate programs across four schools, blending liberal arts education with professional preparation and opportunities for research, internships, and global engagement.

Target Market

Prospective and current students seeking a rigorous liberal arts education with professional preparation; families; researchers; alumni and donors.

Unique Value Proposition

Brandeis uniquely combines liberal arts rigor with professional preparation within a private research university that emphasizes diversity, social change, and global reach, backed by four distinct schools and extensive opportunities for research and real-world learning.

Technical Requirements

N/A

Pricing Model

N/A

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