Brandfolder
Business Profile
Core Value Proposition
Brandfolder provides an intuitive digital asset management platform to manage, distribute, and analyze your digital assets.
Target Customer
Brand managers, CMOs, Creatives, Creative operations, Marketers in mid-size to enterprise organizations
Key Differentiator
Enterprise usability with AI-driven tagging and analytics (Brand Intelligence), a single source of truth, robust sharing and privacy controls, and broad integrations via API and partner tools
Implementation Timeline
Not specified in the provided content
Pain Points
- 1Creative bottlenecks and inefficiencies in asset production
- 2Time wasted locating assets across teams and systems
- 3Complex distribution/sharing with internal teams, distributors, and external partners across regions
Key Features
- 1Brand Intelligence: AI-driven tagging and analytics for asset discovery and insights
- 2Content Automation: on-brand templates and self-serve image manipulation
- 3Distribution and measurement: share, embed, and analyze asset usage
- 4Developer-friendly API and pre-built integrations (Adobe Creative Cloud, Figma, Sketch, Canva, Smartsheet)
- 5Brand guidelines (Brandguide) and rights management; privacy controls for sharing
Target Customer Industries
Decision Makers
- 1Director of Global Marketing
- 2Director of Creative & Design
- 3Director of Creative & Design Services
- 4Creative Manager
- 5Sr. Product Marketing Manager
- 6President
Client Results
- 1Increased efficiency and ease of use, enabling faster asset access
- 2Significant time savings and greater success of teams across the organization
- 3Conga saved $300,000 in software costs and empowered over 1,200 employees
- 4Distributors and partners can access assets quickly from a central source of truth
Competitive Advantages
- 1The world’s most intuitive DAM with enterprise usability
- 2AI-driven tagging and analytics that improve search and asset recommendations over time
- 3Single source of truth for faster collaboration and reduced back-and-forth
- 4Robust privacy controls and user-level permissions for secure sharing
- 5Extensive integrations and an API for workflows and automation
Key Benefits
Case Studies & Success Stories
Conga case study
Saved $300,000 in software costs and empowered over 1,200 employees with Brandfolder.
Russell Stover case study
Brandfolder enables the sales team and distributors to access content on the fly from a central source of truth.
PF Chang's case study
PF Chang's distributed customized regional assets to 23 global markets using Brandfolder.
Additional Product Information
Product Description
Brandfolder is an award-winning digital asset management platform that helps brands organize, control, create, distribute and measure assets across hundreds of formats (including 8K video, documents, images, and 3D).
Target Market
Brands and marketing/creative teams in mid-size to enterprise organizations seeking centralized, governed access to branded assets
Unique Value Proposition
An intuitive, enterprise-focused DAM with AI-powered tagging/analytics, strong governance, and broad integrations to streamline creative workflows
Technical Requirements
API access; integrations with Adobe Creative Cloud, Figma, Sketch, Canva, Smartsheet; online brand guidelines; digital rights management
Pricing Model
Quote-based pricing; pricing not disclosed in the provided content
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