BrandVoice
Business Profile
Core Value Proposition
BrandVoice provides paid sponsored articles on Forbes France authored by commercial partners, delivering partner content under Forbes branding to the Forbes France audience.
Target Customer
Advertisers and corporate partners seeking sponsored content and brand storytelling on Forbes France.
Key Differentiator
Paid BrandVoice articles are created by partners with Forbes branding, offering native, sponsor-controlled content within Forbes Franceâs ecosystem (paid program with partner-generated opinions).
Implementation Timeline
Not specified in the provided content.
Pain Points
- 1Need for credible, high-visibility brand storytelling on a reputable business platform.
- 2Desire to control messaging while leveraging Forbesâ audience and reach.
- 3Difficulty achieving native, integrated exposure for corporate content outside traditional ads.
Key Features
- 1BrandVoice: Paid program featuring partner-authored articles.
- 2Content published under Forbes branding on Forbes France.
- 3Examples of partner content across diverse industries (technology, real estate, luxury, etc.).
Target Customer Industries
Client Results
- 1Increased brand visibility and credibility through association with Forbes France.
- 2Native, sponsor-controlled content integrated into Forbes Franceâs editorial ecosystem.
Competitive Advantages
- 1Leveraged Forbes brand and audience for sponsor content.
- 2Native integration as opposed to traditional display advertising.
- 3Content is created by partners, allowing direct control over messaging.
Key Benefits
Case Studies & Success Stories
EBS Energie accompagne le « Coup de pouce chauffage »
BrandVoice feature highlighting EBS Energie in relation to the government heating assistance program.
Ancestral, le caviar Ă©quatorien du cacao
BrandVoice feature spotlighting Ancestral cacao.
JMV RESORT : « Lâart de construire en altitude : la vision JMV Resort »
BrandVoice feature focusing on JMV Resortâs architectural vision.
LUNO, le bien-ĂȘtre en conscience
BrandVoice feature highlighting LUNOâs approach to well-being.
Maison Candelé. La mode luxe, durable et éthique
BrandVoice feature on Maison CandelĂ©âs luxury, ethical fashion.
MIMCO démocratise les Club Deals immobiliers institutionnels
BrandVoice feature on MIMCOâs real estate club deals and approach.
Additional Product Information
Product Description
BrandVoice is a paid program on Forbes France featuring sponsor-authored articles; partner content is published under Forbes branding and expresses the partnerâs opinions.
Target Market
Brands and corporations seeking sponsored content and brand storytelling within Forbes Franceâs audience.
Unique Value Proposition
Sponsors gain Forbes-brand exposure through partner-written articles, enabling controlled messaging within a reputable business publication.
Technical Requirements
Not specified in the provided content.
Pricing Model
Paid program
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