Brian Tracy University
Business Profile
Core Value Proposition
[Brian Tracy University] provides on-demand, self-paced trainings with 300+ lessons across 8 courses taught by Brian Tracy to help business owners, entrepreneurs and sales professionals grow their organizations and personal performance.
Target Customer
Business owners, entrepreneurs, sales managers, and professionals seeking growth in revenue, marketing, leadership, time management, and personal development.
Key Differentiator
Taught by Brian Tracy with a curated 8-course program and 300+ lessons, delivered on-demand for self-paced learning, plus an All-Access Pass option for unlimited class access.
Implementation Timeline
Immediate access upon enrollment with self-paced progression; content designed to be used continuously over time
Pain Points
- 1Need for practical, proven growth strategies to increase sales and profitability
- 2Lack of a structured, comprehensive framework for business and personal development
- 3Desire for flexible, time-efficient learning that fits busy professional schedules
Key Features
- 18 courses curated for success (Profit Growth, Entrepreneurial Growth, Marketing Magic, Management Growth, Personal Growth, Time Management for Results, Sales Manager Growth, Sales Growth)
- 2300+ lessons taught by Brian Tracy
- 3On-demand streaming accessible from anywhere, self-paced
- 4Two pricing options: $29 per month, and an All-Access Pass for unlimited class access
Target Customer Industries
Decision Makers
- 1Business Owner
- 2Entrepreneur
- 3Sales Manager
Client Results
- 1Increased sales appointments reported by users of Brian Tracy’s programs
- 2Reported income increase of about $40,000 two years after engaging with Brian Tracy’s materials
Competitive Advantages
- 1Credible, established brand with Brian Tracy’s published methods
- 2Extensive course library (8 courses) and a large number of lessons (300+)
- 3Flexible delivery (on-demand, self-paced) and accessible worldwide
- 4Structured focus on both business growth and personal development
Key Benefits
Case Studies & Success Stories
Increased sales appointments after using Brian Tracy's sales program
Michael Harbord reported that the number of appointments he set increased immediately after engaging with Brian Tracy’s sales program.
Income growth attributed to Brian Tracy materials
Jeffrey Counts stated that he increased his income by about $40,000 two years after engaging with Brian Tracy’s programs.
Positive feedback and perceived impact on performance
Bhavin Shah and other testimonials highlight the dynamic nature and perceived value of Brian Tracy’s content across business topics.
Additional Product Information
Product Description
On-demand training platform with 300+ lessons across 8 courses taught by Brian Tracy, designed to help business owners and professionals grow in areas like profits, entrepreneurship, marketing, management, personal growth, and time management.
Target Market
Entrepreneurs, business owners, sales professionals, and managers seeking structured, proven growth strategies and personal development resources.
Unique Value Proposition
Direct access to Brian Tracy’s proven methods through a comprehensive, self-paced university with an All-Access Pass option for unlimited course access.
Technical Requirements
Not explicitly specified in content; implies internet access for on-demand streaming
Pricing Model
Standard monthly subscription: $29 per month; All-Access Pass available for unlimited access to every class
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