Brickset
Business Profile
Core Value Proposition
Brickset provides a comprehensive LEGO database, news and reviews, plus an online community for tracking collections and discovering discounts.
Target Customer
LEGO fans, collectors, and community members who track sets, minifigs, parts, and inventories and seek news, reviews, and discounts.
Key Differentiator
A centralized platform that combines a wide-ranging LEGO data database (sets, minifigs, parts, colours, inventories) with news, staff and user reviews, social features (e.g., BrickLists, My Sets Library), and retailer discounts/affiliate links in one place.
Implementation Timeline
Value appears as soon as a user signs up and begins using the site; the page encourages immediate sign-up to start enjoying the offerings.
Pain Points
- 1Fragmented LEGO information across multiple sources (need a single source for sets, minifigs, parts, inventories, and reviews).
- 2Difficulty managing and tracking extensive LEGO collections.
- 3Difficulty finding and comparing discounts/prices from multiple retailers.
Key Features
- 1Database of LEGO sets, minifigs, parts, colours, and set inventories.
- 2News and staff reviews of new LEGO products.
- 3User reviews and comments.
- 4BricksLists and My Sets Library for organizing collections.
- 5Library/catalogues, ideas, books, and magazines related to LEGO.
- 6Discounts and price information from multiple retailers (affiliate links).
Target Customer Industries
Client Results
- 1Users can track their LEGO collections and manage lists via the site.
- 2Access to news and reviews for new LEGO products.
- 3Discovery of discounts and price comparisons across retailers (via affiliate links).
- 4A community where members contribute reviews, comments and sets data.
Competitive Advantages
- 1Comprehensive LEGO data in one place (sets, minifigs, parts, colours, inventories).
- 2Combined with news, reviews, and a strong community feature set (e.g., BrickLists, My Sets).
- 3Accessible discount information and affiliate shopping links across retailers.
Key Benefits
Additional Product Information
Product Description
Brickset is a database of LEGO sets, minifigs, parts, colours and inventories, combined with news, reviews, and community features. It also maintains discount information and provides links to retailers, forming a one-stop LEGO resource.
Technical Requirements
Not specified in the content.
Pricing Model
Not explicitly stated; the site includes affiliate links and mentions an affiliate marketing disclosure, implying revenue via affiliate referrals. It provides discount information and price comparisons across retailers.
Get More Profiles Like This
Join 2,000+ professionals getting weekly sales intelligence updates from GoAgentic
Ready to Transform Your Sales Pipeline?
Join 700+ sales professionals automating outreach with AI.
Start Free Trial
No credit card required