Brigham Young University (BYU)

Business Profile

Core Value Proposition

Brigham Young University (BYU) provides faith-integrated higher education, expansive learning opportunities, and global educational programs that combine academic study with religious and community engagement.

Target Customer

Prospective and current students; educators and researchers; global learners via BYU-Pathway Worldwide; families and the general public seeking BYU information, programs, and events.

Key Differentiator

Global, faith-informed education with offline/online pathways (BYU-Pathway Worldwide) and notable innovative/creative initiatives (e.g., temple replicas on microchips) that blend tradition, scholarship, and outreach.

Implementation Timeline

Not specified in the provided content; no explicit implementation timelines or value-realization timelines are given.

Pain Points

1Limited access to affordable, spiritually oriented higher education at scale worldwide (addressed by BYU-Pathway Worldwide serving 85,000+ students in 180 countries).
2Need for widely accessible, faith-based educational resources and devotional content (BYU Speeches translations and devotionals).
3Engagement of a broad, international student community in STEM, arts, and cross-cultural achievement (e.g., global competitions and research demonstrations).

Key Features

1BYU-Pathway Worldwide online/global education program delivering affordable learning to a worldwide audience.
2BYU Mobile App availability (Android and iOS) for campus resources and information.
3BYU Speeches translations expanding access to devotional and inspirational content.
4Public events and community outreach (e.g., Courageous Kids Invitational) and academic/arts events.
5Research/innovation shows (e.g., 150 temple replicas on microchips) highlighting STEM applicability and anniversaries.

Target Customer Industries

Decision Makers

1Electrical Engineering Professor
2Emmy-winning Journalist

Client Results

1BYU-Pathway Worldwide provides affordable, spiritually based and accessible education to over 85,000 students in 180 countries.
2BYU student achievement: Ashley Breinholt placed second in the global finals of the Chinese Bridge competition among 50,000 university students from 141 countries.

Competitive Advantages

1Affordability and scalability of education through BYU-Pathway Worldwide.
2Global reach with presence in 180 countries and a large international student base.
3Integration of faith-based principles with academic study and public service.
4Accessible digital resources (mobile apps, translations of speeches) that extend reach beyond campus.
5Showcase of innovative research/creative projects (e.g., microchip temple replicas) that demonstrate applied STEM and cultural heritage.

Key Benefits

1Access to affordable, faith-informed higher education at scale

2Global reach through BYU-Pathway Worldwide

3Rich cultural and devotional resources (BYU Speeches translations, devotionals)

4Public programs, events, and community engagement

5Innovative research and STEM/science demonstrations (e.g., microchip temple replicas)

Case Studies & Success Stories

BYU-Pathway Worldwide reaches 85,000+ students in 180 countries

Case #1

Affordable, spiritually based education delivered globally to a large and diverse student population.

Temple replicas on microchips celebrate BYU's 150th anniversary

Case #2

Electrical engineering project creating 150 microscopic LDS temple replicas on 12-by-19 millimeter microchips, illustrating micro-scale engineering and commemorating BYU's history.

Chinese Bridge competition: Ashley Breinholt places second

Case #3

Global finals achievement among 50,000 students from 141 countries, highlighting international student excellence.

Courageous Kids Invitational

Case #4

13th annual event where special needs children are paired with collegiate student-athletes for adaptive track and field experiences.

Additional Product Information

Product Description

A private research university in Provo, Utah affiliated with the Church of Jesus Christ of Latter-day Saints, offering a wide range of undergraduate, graduate, and professional programs, plus global education initiatives such as BYU-Pathway Worldwide and public-facing scholarship and outreach activities.

Target Market

Prospective and current students, educators and researchers, international learners via BYU-Pathway Worldwide, families, and audiences seeking BYU information and programs.

Unique Value Proposition

Combines faith-based education with comprehensive academic programs and global accessibility through online pathways, supported by translation, outreach, and public-facing initiatives.

Technical Requirements

BYU Mobile App available for Android and iOS; translations and online content accessible globally via BYU platforms.

Pricing Model

Not explicitly stated; BYU-Pathway Worldwide described as affordable; no detailed pricing information provided.

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