BrightLocal
Business Profile
Core Value Proposition
BrightLocal provides a complete local SEO platform that combines software and services to improve local search rankings, manage listings, citations, and reputation.
Target Customer
Marketers, agencies and consultants, multi-location brands, and small businesses seeking to improve local search performance.
Key Differentiator
Hybrid approach to listings management and two local rank tracking tools in a single platform, with white-label reporting and flexible pricing; 100% focused on local search.
Implementation Timeline
Audits and insights can be generated in minutes; 14-day free trial; insights in 2 minutes; full platform access during trial.
Pain Points
- 1Difficulty ranking well in local search and understanding why rankings change in specific locations.
- 2Managing accuracy and updates of business listings across hundreds of sites and locations.
- 3Building and monitoring online reputation through reviews across multiple platforms; generating reports for clients or leadership.
Key Features
- 1Track Local Rankings (Local Rank Tracker)
- 2Local Search Grid (geo-grid ranking visualization)
- 3Audit Local SEO (comprehensive audits across 300+ data points)
- 4Citation Tracker and Citation Builder
- 5GBP Audit (Google Business Profile Audit)
- 6Reputation Manager (manage, generate, monitor, and display reviews)
- 7Review Widgets and Review Generation
- 8Listings Management and Multi-location support
- 9Yext Replacement Service
- 10Active Sync, GBP Post Scheduler
- 11Local Data Aggregators
- 12Agency Lead Generator
- 13White-Label Tools and Reporting
- 14Local SEO APIs
- 15Free Tools Overview and BrightLocal Academy
Target Customer Industries
Decision Makers
- 1Executive VP
- 2CEO
- 3Director of Marketing
- 4Head of SEO
- 5Founder/Owner
- 6Group Marketing Manager
- 7CEO/Director of Marketing
Client Results
- 1Dominant local rankings (1st, 2nd, and 3rd positions) achieved for Orchard Care Homes.
- 2Leads, reporting, fulfillment, and growth for Faithworks Marketing; foundational for business.
- 3Time savings in auditing, reporting, and ranking locations (up to 80% time savings according to leadership).
- 4Consolidated local SEO tasks into a single platform, increasing efficiency and client transparency.
Competitive Advantages
- 1Two local rank tracking tools in one platform and a comprehensive local SEO toolkit (rankings, audits, citations, reviews) in one dashboard.
- 2Hybrid listings management enabling management of 100s of locations at scale and cost-efficiency.
- 3Focused on local search with dedicated local SEO data and benchmarks, not general SEO.
- 4White-label reporting and client-friendly dashboards for agencies.
- 5Flexible pricing and scalable for SMBs to large multi-location brands.
Key Benefits
Case Studies & Success Stories
Orchard Care Homes case study
BrightLocal helped Orchard Care Homes achieve dominant local rankings with top positions (1st, 2nd, and 3rd).
Faithworks Marketing case study
Faithworks Marketing founder describes BrightLocal as foundational—driving leads, reporting, fulfilment, and growth.
Voyage Media Works case study
CEO/Director of Marketing JD Hilditch states BrightLocal ties everything for local SEO in a single, affordable platform.
Real Estate Agent case study
Giulio Ferrante, Real Estate Agent, found BrightLocal as an all-in-one, affordable solution for local SEO.
Additional Product Information
Product Description
BrightLocal is a local SEO platform offering software tools to track rankings, audit, build citations, manage listings, monitor reviews, and generate client-friendly reports, plus fully managed services.
Target Market
Multi-location brands, scaling agencies, and local businesses needing to improve local search visibility and manage large numbers of locations.
Unique Value Proposition
An all-in-one, locally-focused SEO platform combining rank tracking, audits, citations, listings, and reputation tools with optional fully managed services and white-label reporting, designed specifically for local search.
Technical Requirements
Web-based platform; requires internet access; trial available (14 days) with no card required.
Pricing Model
Plans start at $39 per month; 14-day free trial (zero-risk).
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