British Red Cross
Business Profile
Core Value Proposition
The British Red Cross provides vital help during emergencies and humanitarian support across the UK and worldwide.
Target Customer
Individuals and families in crisis in the UK and globally; refugees and asylum seekers; people needing mobility assistance; volunteers and donors.
Key Differentiator
Largest humanitarian network in the world; UK's largest independent provider of refugee services; broad range of services (emergency help, mobility aids, refugee support, education, charitable shops) supported by volunteers and donations.
Implementation Timeline
Wheelchair hire offers next-week delivery in many areas after booking (delivery times vary by area; booking before 12:00 for next-day delivery in some cases). Other services have variable timelines depending on need and location.
Pain Points
- 1Need for practical and emotional support during emergencies and disasters
- 2Limited access to affordable mobility aids (wheelchairs) for independence and daily activities
- 3Need for refugee and asylum seeker support, including emergency assistance, casework, and family tracing
Key Features
- 1Emergency guidance and support for disasters (What to do in an emergency; stay safe)
- 2Mobility support: borrow or hire Red Cross wheelchairs with home delivery across the UK
- 3Refugee and asylum seeker services: emergency support, one-to-one casework, information and signposting, tracing missing family, and family reunion assistance
- 4First aid training resources and courses (first aid skills, learning tools, You can book courses and find venues)
- 5Volunteer and fundraising opportunities; online shop and charity shops
Target Customer Industries
Client Results
- 1Individuals receive practical and emotional support during emergencies
- 2People gain access to mobility equipment to maintain independence and mobility
- 3Refugees and asylum seekers receive guidance, casework, and potential family reunification support
Competitive Advantages
- 1From £22 per week for wheelchair hire with no hidden fees
- 2Delivery and collection for a £30 one-off fee
- 3No GP letter or referral required for wheelchair hire in many cases
- 4VAT exemption available for wheelchair hire
- 5Wheelchair availability nationwide with support from a trusted UK charity
- 6NHS funding may cover wheelchairs in some regions (Wales, Northern Ireland, Hampshire, Norfolk and Waveney)
Key Benefits
Case Studies & Success Stories
Testimonial: Wheelchair hire for elderly family member
A customer described the process as absolutely effortless for hiring a wheelchair over Christmas, noting improved mobility and social engagement with family.
Additional Product Information
Product Description
Worldwide humanitarian charity providing aid, emergency support, and help to communities in need across the UK and the world.
Target Market
People in crisis and those needing support in the UK and internationally; refugees, asylum seekers, and other vulnerable groups; volunteers and donors.
Unique Value Proposition
The largest humanitarian network in the world offering rapid emergency relief, mobility assistance, and refugee services, backed by volunteers, donations, and a broad suite of programs.
Technical Requirements
Online forms and services require postcode for wheelchair delivery; booking and support via phone; some regions have NHS funding options for wheelchairs.
Pricing Model
Wheelchair hire from £22 per week; delivery/collection £30 one-off; VAT exemption available; NHS may fund wheelchair in certain areas; monetization also supported by donations and hire fees.
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