British Red Cross

Business Profile

Core Value Proposition

The British Red Cross provides vital help during emergencies and humanitarian support across the UK and worldwide.

Target Customer

Individuals and families in crisis in the UK and globally; refugees and asylum seekers; people needing mobility assistance; volunteers and donors.

Key Differentiator

Largest humanitarian network in the world; UK's largest independent provider of refugee services; broad range of services (emergency help, mobility aids, refugee support, education, charitable shops) supported by volunteers and donations.

Implementation Timeline

Wheelchair hire offers next-week delivery in many areas after booking (delivery times vary by area; booking before 12:00 for next-day delivery in some cases). Other services have variable timelines depending on need and location.

Pain Points

1Need for practical and emotional support during emergencies and disasters
2Limited access to affordable mobility aids (wheelchairs) for independence and daily activities
3Need for refugee and asylum seeker support, including emergency assistance, casework, and family tracing

Key Features

1Emergency guidance and support for disasters (What to do in an emergency; stay safe)
2Mobility support: borrow or hire Red Cross wheelchairs with home delivery across the UK
3Refugee and asylum seeker services: emergency support, one-to-one casework, information and signposting, tracing missing family, and family reunion assistance
4First aid training resources and courses (first aid skills, learning tools, You can book courses and find venues)
5Volunteer and fundraising opportunities; online shop and charity shops

Target Customer Industries

Client Results

1Individuals receive practical and emotional support during emergencies
2People gain access to mobility equipment to maintain independence and mobility
3Refugees and asylum seekers receive guidance, casework, and potential family reunification support

Competitive Advantages

1From £22 per week for wheelchair hire with no hidden fees
2Delivery and collection for a £30 one-off fee
3No GP letter or referral required for wheelchair hire in many cases
4VAT exemption available for wheelchair hire
5Wheelchair availability nationwide with support from a trusted UK charity
6NHS funding may cover wheelchairs in some regions (Wales, Northern Ireland, Hampshire, Norfolk and Waveney)

Key Benefits

1Emergency relief and safety guidance during disasters

2Accessible mobility aids through affordable wheelchair hire

3Comprehensive refugee and asylum seeker support (emergency help, tracing, family reunification guidance)

4Educational resources and first aid training

5Volunteer engagement and fundraising opportunities

Case Studies & Success Stories

Testimonial: Wheelchair hire for elderly family member

Case #1

A customer described the process as absolutely effortless for hiring a wheelchair over Christmas, noting improved mobility and social engagement with family.

Additional Product Information

Product Description

Worldwide humanitarian charity providing aid, emergency support, and help to communities in need across the UK and the world.

Target Market

People in crisis and those needing support in the UK and internationally; refugees, asylum seekers, and other vulnerable groups; volunteers and donors.

Unique Value Proposition

The largest humanitarian network in the world offering rapid emergency relief, mobility assistance, and refugee services, backed by volunteers, donations, and a broad suite of programs.

Technical Requirements

Online forms and services require postcode for wheelchair delivery; booking and support via phone; some regions have NHS funding options for wheelchairs.

Pricing Model

Wheelchair hire from £22 per week; delivery/collection £30 one-off; VAT exemption available; NHS may fund wheelchair in certain areas; monetization also supported by donations and hire fees.

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