BroBible

Business Profile

Core Value Proposition

BroBible provides a multi-channel lifestyle media experience delivering the latest sports, entertainment, and culture news with original reporting and exclusive access.

Target Customer

Modern men and sports/culture enthusiasts seeking original reporting, gear and lifestyle coverage; BroBible cites millions of monthly readers and over 100M monthly social impressions.

Key Differentiator

Original access with exclusive stories, one-on-ones with movers and shakers, veteran reporters delivering context over clickbait, and independent ownership under Horseneck Media.

Implementation Timeline

Not specified in the provided content

Pain Points

1Reliance on generic or clickbait sports/culture coverage without exclusive insights
2Need for credible, context-rich reporting and exclusive interviews
3Brand advertising seeking broad reach to a male audience across multiple channels

Key Features

1Original reporting and exclusive stories
2One-on-one interviews with notable figures (e.g., Deion Sanders, Pedro Pascal, Dwayne Johnson, etc.)
3Around-the-clock editorial operation with a dedicated team
4Multi-channel coverage: sports, culture, gear, and entertainment
5Ad-free subscription option and advertising opportunities

Target Customer Industries

Decision Makers

1Managing Partner/CEO, Horseneck Media — Jason Cammerota
2Publisher — Brandon Wenerd
3Editor-In-Chief — Cass Anderson
4Deputy Editor — Connor Toole
5Senior Editor — Doug Sheckler
6Senior Editor & Social Media Coordinator — Eric Italiano
7Associate Editor — Jorge Alonso
8Associate Editor — Clay Sauertieg
9Associate Editor — Jacob Elsey
10Associate Editor — Garrett Carr

Client Results

1Millions of monthly readers
2Over 100 million monthly impressions across social channels
3Hundreds of advertisers over the years reaching a broad male audience

Competitive Advantages

1Exclusive, original reporting and quotes not available from clickbait aggregators
2One-on-one interviews with high-profile figures
3Experienced editorial team with around-the-clock coverage
4Independent ownership under Horseneck Media
5Strong audience reach and proven advertiser interest

Key Benefits

1Access to exclusive stories and quotes

2Wide reach to millions of readers and hundreds of advertisers

3Authentic, context-rich coverage beyond standard headlines

4Multi-channel presence across sports, culture, and gear

5Potential advertising and brand partnership opportunities

Additional Product Information

Product Description

BroBible is a multi-channel lifestyle website covering sports, culture, and gear with original reporting and exclusive content; operated by Horseneck Media, LLC.

Target Market

Modern men who follow sports, culture, and lifestyle trends; engaged readers seeking exclusive content and credible context

Unique Value Proposition

Exclusive, in-depth reporting and one-on-one interviews with high-profile figures, delivered by veteran journalists from an independent media company with a broad, engaged audience

Technical Requirements

Not specified in the content provided

Pricing Model

Not specified; advertising inquiries directed to brandon@brobible.com

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