BroBible
Business Profile
Core Value Proposition
BroBible provides a multi-channel lifestyle media experience delivering the latest sports, entertainment, and culture news with original reporting and exclusive access.
Target Customer
Modern men and sports/culture enthusiasts seeking original reporting, gear and lifestyle coverage; BroBible cites millions of monthly readers and over 100M monthly social impressions.
Key Differentiator
Original access with exclusive stories, one-on-ones with movers and shakers, veteran reporters delivering context over clickbait, and independent ownership under Horseneck Media.
Implementation Timeline
Not specified in the provided content
Pain Points
- 1Reliance on generic or clickbait sports/culture coverage without exclusive insights
- 2Need for credible, context-rich reporting and exclusive interviews
- 3Brand advertising seeking broad reach to a male audience across multiple channels
Key Features
- 1Original reporting and exclusive stories
- 2One-on-one interviews with notable figures (e.g., Deion Sanders, Pedro Pascal, Dwayne Johnson, etc.)
- 3Around-the-clock editorial operation with a dedicated team
- 4Multi-channel coverage: sports, culture, gear, and entertainment
- 5Ad-free subscription option and advertising opportunities
Target Customer Industries
Decision Makers
- 1Managing Partner/CEO, Horseneck Media — Jason Cammerota
- 2Publisher — Brandon Wenerd
- 3Editor-In-Chief — Cass Anderson
- 4Deputy Editor — Connor Toole
- 5Senior Editor — Doug Sheckler
- 6Senior Editor & Social Media Coordinator — Eric Italiano
- 7Associate Editor — Jorge Alonso
- 8Associate Editor — Clay Sauertieg
- 9Associate Editor — Jacob Elsey
- 10Associate Editor — Garrett Carr
Client Results
- 1Millions of monthly readers
- 2Over 100 million monthly impressions across social channels
- 3Hundreds of advertisers over the years reaching a broad male audience
Competitive Advantages
- 1Exclusive, original reporting and quotes not available from clickbait aggregators
- 2One-on-one interviews with high-profile figures
- 3Experienced editorial team with around-the-clock coverage
- 4Independent ownership under Horseneck Media
- 5Strong audience reach and proven advertiser interest
Key Benefits
Additional Product Information
Product Description
BroBible is a multi-channel lifestyle website covering sports, culture, and gear with original reporting and exclusive content; operated by Horseneck Media, LLC.
Target Market
Modern men who follow sports, culture, and lifestyle trends; engaged readers seeking exclusive content and credible context
Unique Value Proposition
Exclusive, in-depth reporting and one-on-one interviews with high-profile figures, delivered by veteran journalists from an independent media company with a broad, engaged audience
Technical Requirements
Not specified in the content provided
Pricing Model
Not specified; advertising inquiries directed to brandon@brobible.com
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