Brock University
Business Profile
Core Value Proposition
Brock University provides a comprehensive higher education experience with undergraduate, graduate, and professional/continuing studies programs, including one of Canada’s most diverse co-op programs, international learning, and ESL/continuing education offerings.
Target Customer
Prospective students (undergraduate and graduate), international students seeking immigration and transition support, working professionals seeking continuing education or certifications, and employers/partners looking to hire Brock students (co-op).
Key Differentiator
One of Canada’s most diverse co-op programs, integrated with international learning and growing emphasis on transdisciplinarity across Brock’s programs.
Implementation Timeline
Value realization is tied to academic term cycles and program structures; specific implementation timelines are not provided in the content.
Pain Points
- 1Need for work-integrated learning and career-ready graduates through co-op and experiential education.
- 2International students require immigration support, pre-arrival guidance, and transition assistance.
- 3Language proficiency and access to English language training for non-native speakers.
Key Features
- 1Co-op, Career and Experiential Education (described as one of Canada’s most diverse co-op programs).
- 2International Partnerships and International Learning (global partnerships and study abroad opportunities).
- 3International Student Supports (immigration assistance, pre-arrival help, events to support international students).
- 4English as a Second Language programs and ESL offerings.
- 5Professional and Continuing Studies with certificates, micro-credentials, and various courses/workshops.
Target Customer Industries
Decision Makers
- 1Director of Co-op Education
- 2Director of International Partnerships
- 3Director of Continuing Education
- 4Dean (or equivalent) of Undergraduate/Graduate Studies
- 5Admissions Manager
Client Results
- 1Work-integrated learning experiences through Brock’s co-op program enabling career opportunities.
- 2Global learning experiences and international collaboration via Brock International.
- 3English language proficiency development through ESL programs.
- 4Research and industry partnerships and funding (e.g., cancer research funding) contributing to societal impact.
Competitive Advantages
- 1Explicit claim of having one of Canada’s most diverse co-op programs.
- 2Integrated offerings across co-op, international learning, and continuing education.
- 3Specialized supports for international students and robust ESL programming.
- 4Access to a range of professional development options (certificates, micro-credentials, workshops).
- 5Strong emphasis on experiential and translational education through Brock’s ecosystem.
Key Benefits
Case Studies & Success Stories
Opportunities abound for Brock’s aspiring educators
Illustrates opportunities for students pursuing education through Brock’s programs and pathways.
Enbridge bursary empowers students through work-integrated learning, advocacy
Describes a bursary supporting students in work-integrated learning and related advocacy efforts.
Co-op helps Computer Science grad crack code to career success
Shows a Computer Science graduate leveraging co-op to launch a career.
Canadian Cancer Society-funded research explores AI’s role in supporting breast cancer patients, caregivers
Highlights funded research applying AI to assist patients and caregivers, showcasing Brock’s research impact.
Additional Product Information
Product Description
A comprehensive university offering undergraduate, graduate, and professional/continuing studies programs, with integrated co-op and experiential learning, international partnerships, ESL and continuing education options.
Target Market
Prospective students (undergraduate and graduate), international students, professionals seeking continuing education, and employers/partners seeking co-op opportunities.
Unique Value Proposition
Integrated, work-integrated learning and global opportunities across Brock’s co-op programs, international learning, and continuing education, supported by translational research and student supports.
Technical Requirements
Not specified
Pricing Model
Not disclosed
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