Bucknell University
Business Profile
Core Value Proposition
Bucknell University provides a liberal arts education across three colleges (Arts & Sciences, Engineering, Freeman College of Management) that prepares graduates for diverse, meaningful careers.
Target Customer
Prospective students and families seeking a highāimpact undergraduate experience; employers and graduate schools seeking Bucknell graduates.
Key Differentiator
Three Colleges, One Bucknell: an integrated model combining liberal arts with engineering and management, enabling interdisciplinary study and strong career outcomes, backed by a nationwide alumni network.
Implementation Timeline
Outcomes indicate graduates secure opportunities within nine months after graduation.
Pain Points
- 1Need a degree that blends liberal arts fundamentals with engineering or management pathways.
- 2Need clear postāgraduation outcomes (employment, graduate school, internships) and evidence of career readiness.
- 3Need authentic, handsāon learning experiences and access to a supportive alumni network.
Key Features
- 1More than 60 majors and 70 minors across three colleges (Arts & Sciences, Engineering, Freeman College of Management).
- 2Interdisciplinary learning opportunities across Bucknellās three colleges.
- 3Interactive campus tools: 360 campus map, immersive virtual tours, and turnābyāturn walking directions.
- 4Comprehensive career resources and alumni networks, including preāhealth advising and connections to employers.
- 5Plan a Visit options including preview sessions, studentāled campus tours, engineering facilities tours, open houses, and group/virtual visit options.
Target Customer Industries
Client Results
- 1Class of 2024: 93% secured opportunities within nine months of graduation.
- 2Class of 2024: average starting salary $73,075.
- 3Rankings related to career success: LinkedIn Top Liberal Arts Colleges ranking for career success (2025) ā 1st; additional rankings cited for engineering and business programs.
Competitive Advantages
- 1Integrated threeācollege model enabling interdisciplinary study and flexibility.
- 2Strong outcomes with high employment/graduateāschool rates and competitive salaries.
- 3Active alumni network and employer connections (e.g., Deloitte, ESPN, Google, LāOrĆ©al, NBC Universal, PwC, Yelp).
- 4Rich campus life with access to Bucknell Stories, campus tours, and interactive tools.
Key Benefits
Case Studies & Success Stories
Gissell Botero Rodriguez ā19 ā Path to Memorial Sloan Kettering Cancer Center
Bucknellās preāhealth advising and alumni network helped Gissell pursue a career in healthcare at Memorial Sloan Kettering Cancer Center.
Biomedical Engineering major researching playground safety
A Bucknell biomedical engineering studentās work demonstrates handsāon, impactādriven learning.
Theatre alumnus working at MSNBCās Morning Joe
Bucknellās interdisciplinary training and alumni network translate to careers in media and communications.
Additional Product Information
Product Description
Bucknell University offers liberal arts education with engineering and management programs across three colleges, emphasizing outcomes, campus life, and career preparedness.
Target Market
Prospective students and families; employers and graduate schools seeking Bucknell graduates.
Unique Value Proposition
An integrated threeācollege model delivering liberal arts grounding alongside engineering and management training, supported by a strong alumni network and proven career outcomes.
Technical Requirements
Not explicitly specified; content references online virtual tours and an interactive campus map
Pricing Model
Not specified in the content
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