BuddyTV
Business Profile
Core Value Proposition
BuddyTV provides advertising opportunities to reach entertainment fans through a widely viewed TV and movie news site.
Target Customer
Entertainment content consumers visiting BuddyTV, with demographic evidence indicating 58% female, 42% male; 32% aged 18-34; 60% with household income over $60K; over 6 million monthly unique visitors.
Key Differentiator
Large, recognized audience on a top-rated TV-audited site (Top 10 ComScore TV audited site with over 6 million monthly visitors) offering flexible ad formats and sponsored content options.
Implementation Timeline
Not specified in the provided content.
Pain Points
- 1Not explicitly stated in the provided content.
Key Features
- 1Standard IAB ad placements
- 2Roadblocks and takeovers
- 3Site skins and wallpapers
- 4Targeting and customization
- 5Contests and social media marketing
- 6Advertorial integration
- 7Sponsored posts (with social media and newsletter distribution)
Target Customer Industries
Client Results
- 1Increased visibility and impact of campaigns
- 2Improved ROI for advertising campaigns
Competitive Advantages
- 1Large, engaged audience (over 6 million monthly visitors)
- 2Demographic reach data available (gender, age, income)
- 3Diverse advertising formats (IAB placements, roadblocks, skins, etc.)
- 4Sponsored posts and social media integration
- 5Industry recognition as a Top 10 ComScore TV audited site
Key Benefits
Additional Product Information
Product Description
BuddyTV – America's TV News, Movie News, & Reviews Source. Covers TV news, movies, actors, guides, reviews, and related entertainment content.
Target Market
Advertisers and brands seeking to reach entertainment fans; marketers looking for digital advertising opportunities within a popular entertainment media site.
Unique Value Proposition
Access to a large, engaged entertainment audience on a recognized TV-audited platform with flexible ad formats and sponsored content options designed to boost visibility and ROI.
Technical Requirements
Not specified in the provided content.
Pricing Model
Sponsored posts: $100 per month per post; sponsored ads or links: $100 per month per ad/link.
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