Bukalapak

Business Profile

Core Value Proposition

Bukalapak provides a digital marketplace and payments ecosystem that enables online shopping and quick digital transactions, including top-ups, payments, and merchant enablement.

Target Customer

Indonesian consumers seeking online shopping and everyday digital transactions; small business merchants and individuals joining Mitra Bukalapak to sell or provide services; gamers seeking game top ups and related content

Key Differentiator

One-stop platform combining a trusted online marketplace with diverse payment methods, instant e-wallet top ups, merchant enablement through Mitra Bukalapak, and dedicated gaming top-up platforms (Lapakgaming, Joytify, Itemku)

Implementation Timeline

Not specified

Pain Points

1Fragmented payments and top-up processes across multiple providers
2Difficulty starting or scaling a small business with limited capital
3Need for affordable and convenient gaming top ups and promotions

Key Features

1Online marketplace for buying and selling to reach daily needs
2Top Up Pulsa, Paket Data, Token Listrik in one place
3Top Up E-Wallet across multiple providers (AstraPay, DANA, GoPay, InDrive, LinkAja, Maxim Driver, OVO, ShopeePay)
4Mitra Bukalapak for starting and growing a small business (agents for pulsa, kuota, token listrik, etc.)
5Gaming top-ups and related services via Lapakgaming, Joytify, and Itemku
6Informational/blog content and community resources around gaming and promotions

Target Customer Industries

Competitive Advantages

1All-in-one platform for shopping, payments, and merchant services
2Extensive range of payment methods and fast transaction capabilities
3Instant top-ups for e-wallets and utilities within a single app
4Mitra Bukalapak enables starting a business with minimal or no upfront capital
5Dedicated gaming top-up ecosystem for regional and global markets

Key Benefits

1Convenient online shopping across many stores

2Fast and unified top-ups for pulsa, data, and listrik

3Instant top-ups to multiple e-wallets

4Low-barrier path to start a business via Mitra Bukalapak

5Gaming top-ups and related content through Lapakgaming, Joytify, and Itemku

Additional Product Information

Product Description

Bukalapak is a trusted online shopping and buying platform in Indonesia that also provides digital payment services, including top ups for pulsa, data, and token listrik, e-wallet top-ups, and merchant support through Mitra Bukalapak, along with gaming top-up services through Lapakgaming, Joytify, and Itemku.

Target Market

Indonesian consumers, small business merchants/sellers, and gamers

Unique Value Proposition

A comprehensive digital ecosystem that integrates shopping, payments, merchant enablement, and gaming top-ups in a single platform, with promotions and a broad network of wallet providers

Technical Requirements

Not disclosed

Pricing Model

Not disclosed

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