Burton Snowboards
Business Profile
Core Value Proposition
[Burton Snowboards] provides high-performance snowboarding gear and apparel including snowboards, boots, bindings, outerwear, protective gear, and ecosystem brands (e.g., Anon, [ak], MINE77), with innovative features like Step On system to simplify riding setup and an integrated shop experience for riders of all ages.
Target Customer
Snowboarders and outdoor enthusiasts of all ages and genders, including Men, Women, Kids; online shoppers; test-ride seekers; families purchasing gear for multiple riders.
Key Differentiator
Step OnĀ® system for quick in-and-out of bindings; broad brand ecosystem (Burton, Anon optics, [ak] collection, MINE77, etc.); heritage dating back to 1977; emphasis on community (We Ride Together), youth outreach (Chill Foundation) and a large, integrated product catalog (boots, bindings, boards, outerwear, bags, etc.).
Implementation Timeline
Not specified in provided content; site indicates options like in-store test rides and online shopping with shipping promotions.
Pain Points
- 1Time and effort required to strap into traditional snowboard bindings.
- 2Need for a cohesive, one-stop shop for boards, boots, bindings, and outerwear across men, women, and kids.
- 3Fit and sizing concerns across female, male, and youth customers, including inclusive sizing offerings.
Key Features
- 1Full product catalog: Snowboards (e.g., Custom Camber, Custom X, Yeasayer Camber, Family Tree), Boots, Bindings, Splitboards, Outerwear, Accessories, and Protective Gear.
- 2Step OnĀ® bindings/boots for faster, easier entry-and-exit.
- 3Brand ecosystem: Anon goggles/helmets, MFI magnets for goggle-face mask seals, Perceive lenses, WaveCel technology (via Anon), etc.
- 4Special collections and sub-brands: Custom Board Shop, The Reserve Collection, Burton AG Collection, [ak] Collection, MINE77, Burton Family Tree, and Women/Men/Kids specific product sections.
- 5Store & loyalty features: Find a Store, Take A Test Ride, Free shipping promotions, Outlet/Second Quality deals, and a loyalty program.
Target Customer Industries
Client Results
- 1Not specified in provided content.
Competitive Advantages
- 1Innovative Step On system reducing time to strap in and out.
- 2One-stop shop across boards, boots, bindings, outerwear, and accessories for all ages.
- 3Strong brand ecosystem including Anon protection gear and collaborative lines (e.g., [ak], MINE77).
- 4Inclusive sizing options and youth-focused programs (Chill Foundation) to broaden reach.
- 5Promotions like free standard shipping thresholds and a robust outlet with discounted items.
Key Benefits
Case Studies & Success Stories
Chill Foundation and Chill Donations
Burton supports youth through boardsports via Chill Foundation; initiative mentioned as part of Burtonās social programs in the content.
Remembering Jake / Company Heritage
Brand storytelling elements (Remembering Jake, 30 Years of Custom, We Ride Together) reflect long-term brand engagement and community initiatives.
Additional Product Information
Product Description
A comprehensive snowboarding brand offering boards, boots, bindings, outerwear, bags, and accessories, plus integrated gear from partner brands (Anon, [ak], MINE77). Includes multi-channel shopping (online store, outlet), in-store test rides, and loyalty programs.
Target Market
Snowboarders and families seeking gear for men, women, and kids; online shoppers; test riders; youth and community program participants.
Unique Value Proposition
Burton combines a deep heritage (since 1977) with an integrated product ecosystem (boards, boots, bindings, outerwear, protective gear, and partner brands) and practical innovations (Step On), plus a social and community angle (Chill Foundation) and inclusive sizing.
Technical Requirements
Site content notes that JavaScript is required for full site functionality; no product-specific technical requirements noted beyond typical consumer hardware/browser usage.
Pricing Model
Pricing varies by product; promotions include Free Standard Shipping on orders over specified thresholds (e.g., $100 in some pages, $50 in cart page); Outlet/Second Quality items and regular promotions are mentioned.
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