Business Data Responsibility
Business Profile
Core Value Proposition
Business Data Responsibility provides guidance, tools, and a framework to protect data privacy and manage business data responsibly across Google products.
Target Customer
Businesses using Google products; marketers and publishers; teams responsible for data protection, privacy, and compliance within an organization.
Key Differentiator
Integrated Google-backed program combining compliance, product controls, data safety, responsible innovation, and extensive third-party audits/certifications across Google services.
Implementation Timeline
Not specified in the provided content
Pain Points
- 1Keeping business data safe and private across multiple Google products
- 2Ensuring compliance with applicable data protection laws and industry standards
- 3Maintaining transparency and user control over data used in ads and products
Key Features
- 1Compliance framework and regular third-party audits
- 2Product controls to manage what information is shared across Google products
- 3Data safety technologies and encryption (in transit and at rest)
- 4Responsible innovation and ethical AI guidance
- 5Audits and certifications such as ISO 27001, ISO 27017, ISO 27018, ISO 27701, SOC 2/SOC 3, FedRAMP, PCI DSS
Target Customer Industries
Client Results
- 1Easier compliance through a structured data responsibility program
- 2Enhanced data safety and security across Google products
- 3Transparency for users about data usage and personalization
- 4Access to industry-standard audits/certifications (ISO, SOC, FedRAMP, PCI DSS) and ongoing assurance
Competitive Advantages
- 1End-to-end security and privacy built into Google products and services
- 2Regular third-party audits and up-to-date certifications
- 3Clear data controls that allow isolation or sharing of data between products
- 4Transparency features for users (e.g., Why this ad) and data usage disclosures
- 5Proactive incident response and robust safeguards
Key Benefits
Additional Product Information
Product Description
A Google initiative/framework that covers compliance, data safety, product controls, responsible innovation, and audit/certification resources to help businesses protect data privacy and manage data responsibly across Google products.
Target Market
Businesses using Google products and services who need data protection, privacy governance, and compliance capabilities for their data and ads-related activities.
Unique Value Proposition
Google’s integrated, standards-based approach to data privacy and security across its products, reinforced by extensive audits, certifications, and user-centric transparency controls.
Technical Requirements
Not specified in the provided content
Pricing Model
Not specified in the provided content
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