Business Data Responsibility

Business Profile

Core Value Proposition

Business Data Responsibility provides guidance, tools, and a framework to protect data privacy and manage business data responsibly across Google products.

Target Customer

Businesses using Google products; marketers and publishers; teams responsible for data protection, privacy, and compliance within an organization.

Key Differentiator

Integrated Google-backed program combining compliance, product controls, data safety, responsible innovation, and extensive third-party audits/certifications across Google services.

Implementation Timeline

Not specified in the provided content

Pain Points

1Keeping business data safe and private across multiple Google products
2Ensuring compliance with applicable data protection laws and industry standards
3Maintaining transparency and user control over data used in ads and products

Key Features

1Compliance framework and regular third-party audits
2Product controls to manage what information is shared across Google products
3Data safety technologies and encryption (in transit and at rest)
4Responsible innovation and ethical AI guidance
5Audits and certifications such as ISO 27001, ISO 27017, ISO 27018, ISO 27701, SOC 2/SOC 3, FedRAMP, PCI DSS

Target Customer Industries

Client Results

1Easier compliance through a structured data responsibility program
2Enhanced data safety and security across Google products
3Transparency for users about data usage and personalization
4Access to industry-standard audits/certifications (ISO, SOC, FedRAMP, PCI DSS) and ongoing assurance

Competitive Advantages

1End-to-end security and privacy built into Google products and services
2Regular third-party audits and up-to-date certifications
3Clear data controls that allow isolation or sharing of data between products
4Transparency features for users (e.g., Why this ad) and data usage disclosures
5Proactive incident response and robust safeguards

Key Benefits

1Control over data shared with Google across products

2Built-in security and privacy protections across platforms

3Regulatory and standards compliance support through certifications

4Transparency for users on data usage and ads personalization

5Access to training resources and practical tools to manage data responsibly

Additional Product Information

Product Description

A Google initiative/framework that covers compliance, data safety, product controls, responsible innovation, and audit/certification resources to help businesses protect data privacy and manage data responsibly across Google products.

Target Market

Businesses using Google products and services who need data protection, privacy governance, and compliance capabilities for their data and ads-related activities.

Unique Value Proposition

Google’s integrated, standards-based approach to data privacy and security across its products, reinforced by extensive audits, certifications, and user-centric transparency controls.

Technical Requirements

Not specified in the provided content

Pricing Model

Not specified in the provided content

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