Business in Vancouver (BIV)

Business Profile

Core Value Proposition

Business in Vancouver (BIV) provides Vancouver & BC business news, people, lists and events, including newsletters, magazines, and digital editions.

Target Customer

BC-based professionals and organizations seeking local business news and market insights, including executives, managers, and decision-makers who want regular updates and access to industry lists and events.

Key Differentiator

Local Vancouver/BC focus with multiple newsletter options, access to digital editions and magazines, and a 'Book of Lists' offering, plus a broad network of partner local publications.

Implementation Timeline

Sign-up for newsletters and access digital content appears immediate; advertising or premium access arrangements would follow standard sales timelines (not specified in content).

Pain Points

1Difficulty staying up-to-date with timely Vancouver/BC business news and developments.
2Need for curated industry lists and event information for networking and business opportunities.
3Desire for convenient access to newsletters and digital content in one place.

Key Features

1News by category/industry (e.g., Economy, Law & Politics, Real Estate, Resources & Agriculture, Technology, Tourism, etc.).
2Newsletters (e.g., BIV Today, BIV Afternoon, BIV Weekly Real Estate, BIV Events, Capital & Coast).
3Digital Editions and access to magazines.
4Book of Lists and other lists featured on the site.
5Premium content and account-based access options.

Target Customer Industries

Decision Makers

1Marketing Manager
2Advertising Manager
3CMO
4VP of Marketing
5Brand Manager

Client Results

1Increased visibility among Vancouver/BC business audiences.
2Access to curated lists and industry-specific insights for decision-making.
3Regular, timely updates via multiple newsletters and digital editions.

Competitive Advantages

1Strong local focus on Vancouver and British Columbia business news.
2 diversification of content channels (site, newsletters, digital editions, magazines, Book of Lists).
3Network of partner publications extending reach beyond a single site.

Key Benefits

1Timely local business news and updates

2Access to industry lists and events for networking and opportunities

3Multiple newsletters for tailored updates

4Digital editions and magazines for easy offline reading

5Broad local reach through partner networks

Additional Product Information

Product Description

A local BC business news publication offering news coverage, newsletters, lists (Book of Lists), magazines, and digital editions targeting Vancouver and BC’s business community.

Target Market

Vancouver and British Columbia-based businesses and professionals across multiple industries

Unique Value Proposition

Local BC business coverage with multi-channel access (news, lists, events, newsletters, digital editions) supported by a network of partner publications.

Technical Requirements

Account creation required for some features (sign-in/register is shown across pages); access to digital editions and premium content implied but not explicitly detailed.

Pricing Model

Pricing/not disclosed in the provided content; mentions of Premium content and various product offerings imply paid access, but no explicit pricing is shown.

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