Business in Vancouver (BIV)
Business Profile
Core Value Proposition
Business in Vancouver (BIV) provides Vancouver & BC business news, people, lists and events, including newsletters, magazines, and digital editions.
Target Customer
BC-based professionals and organizations seeking local business news and market insights, including executives, managers, and decision-makers who want regular updates and access to industry lists and events.
Key Differentiator
Local Vancouver/BC focus with multiple newsletter options, access to digital editions and magazines, and a 'Book of Lists' offering, plus a broad network of partner local publications.
Implementation Timeline
Sign-up for newsletters and access digital content appears immediate; advertising or premium access arrangements would follow standard sales timelines (not specified in content).
Pain Points
- 1Difficulty staying up-to-date with timely Vancouver/BC business news and developments.
- 2Need for curated industry lists and event information for networking and business opportunities.
- 3Desire for convenient access to newsletters and digital content in one place.
Key Features
- 1News by category/industry (e.g., Economy, Law & Politics, Real Estate, Resources & Agriculture, Technology, Tourism, etc.).
- 2Newsletters (e.g., BIV Today, BIV Afternoon, BIV Weekly Real Estate, BIV Events, Capital & Coast).
- 3Digital Editions and access to magazines.
- 4Book of Lists and other lists featured on the site.
- 5Premium content and account-based access options.
Target Customer Industries
Decision Makers
- 1Marketing Manager
- 2Advertising Manager
- 3CMO
- 4VP of Marketing
- 5Brand Manager
Client Results
- 1Increased visibility among Vancouver/BC business audiences.
- 2Access to curated lists and industry-specific insights for decision-making.
- 3Regular, timely updates via multiple newsletters and digital editions.
Competitive Advantages
- 1Strong local focus on Vancouver and British Columbia business news.
- 2 diversification of content channels (site, newsletters, digital editions, magazines, Book of Lists).
- 3Network of partner publications extending reach beyond a single site.
Key Benefits
Additional Product Information
Product Description
A local BC business news publication offering news coverage, newsletters, lists (Book of Lists), magazines, and digital editions targeting Vancouver and BC’s business community.
Target Market
Vancouver and British Columbia-based businesses and professionals across multiple industries
Unique Value Proposition
Local BC business coverage with multi-channel access (news, lists, events, newsletters, digital editions) supported by a network of partner publications.
Technical Requirements
Account creation required for some features (sign-in/register is shown across pages); access to digital editions and premium content implied but not explicitly detailed.
Pricing Model
Pricing/not disclosed in the provided content; mentions of Premium content and various product offerings imply paid access, but no explicit pricing is shown.
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