Butterfly Conservation
Business Profile
Core Value Proposition
Butterfly Conservation provides conservation for butterflies, moths and their habitats across the UK.
Target Customer
UK public and supporters who want to help conserve butterflies and moths; volunteers; members; donors; people who participate in citizen science (record sightings) and attend events.
Key Differentiator
UK-focused conservation charity with broad public involvement, active campaigns (pesticide removal, Big Insect Rescue Plan), citizen science, and cross-organizational partnerships (e.g., with Buglife and Bumblebee Conservation Trust).
Implementation Timeline
Immediate engagement options (join, donate, use identification tools) provide quick value; campaigns, habitat protection, and large-scale initiatives develop over months to years.
Pain Points
- 1Decline of butterflies, moths and their habitats in the UK
- 2Harm from synthetic pesticides affecting pollinators
- 3Limited public engagement and data on butterfly and moth populations
Key Features
- 1Identification resources for butterflies and moths (identify a butterfly/m moth pages and A–Z listings)
- 2Citizen science via recording sightings and joining events
- 3Membership and donation programs to support conservation efforts
- 4Volunteer opportunities and conservation events
- 5Advocacy campaigns (e.g., removing pesticides from shelves) and collaborative plans like the Big Insect Rescue Plan
Target Customer Industries
Client Results
- 1Increased public engagement and participation in conservation (e.g., 40,000+ members mentioned)
- 2Data collection and awareness through citizen science activities (sighting records, identification resources)
- 3Advocacy actions aimed at retailers (pesticide removal campaigns) and broader conservation initiatives
Competitive Advantages
- 1Strong UK-wide focus with an established charity presence
- 2Direct public involvement through membership, volunteering, and citizen science
- 3Strategic partnerships and collaborative campaigns (Big Insect Rescue Plan) with other conservation groups
- 4Educational resources and accessible tools (identification guides, Butterfly Magazine)
- 5Advocacy efforts targeting retailers and policy changes related to pesticides
Key Benefits
Additional Product Information
Product Description
A UK charity devoted to saving butterflies, moths and their habitats through conservation, education, volunteering, citizen science, and advocacy.
Target Market
UK residents and communities interested in nature conservation, including potential volunteers, members, and donors; schools and educators seeking educational resources; retailers and policymakers engaged in environmental advocacy.
Unique Value Proposition
The organization combines UK-wide conservation action with active public participation, citizen science data collection, and targeted advocacy campaigns to protect butterflies and moths and their habitats.
Technical Requirements
Not specified in the provided content
Pricing Model
Pricing is not disclosed; membership and donations are mentioned but no specific pricing information is provided
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