Butterick’s Practical Typography (2nd edition)

Business Profile

Core Value Proposition

Butterick’s Practical Typography (2nd edition) provides practical typography guidelines and rules accessible through a web-based, ad-free resource to help users make better typographic decisions.

Target Customer

Typography enthusiasts, designers, editors, and writers seeking practical typography guidance; includes related works such as Typography for Lawyers, suggesting a broader professional audience interested in typography and its applications

Key Differentiator

Web-based, reader-supported, ad-free typography guidance since 2013 with a focus on practical rules, font recommendations, and typographic concepts delivered as an ongoing online book rather than a traditional PDF/e-book

Implementation Timeline

Some value and understanding can be gained quickly (as suggested by 'Typography in ten minutes'), with deeper benefits and applicable skills developing over continued use of the web-based resource

Pain Points

1Need for clear, actionable typography rules and guidance
2Uncertainty about font selection and typography best practices
3Desire for accessible, web-based resources rather than static PDFs or print-only references

Key Features

1Typography in ten minutes: quick introduction to key rules
2Summary of key rules and thorough coverage of typographic topics (quotes, punctuation, spacing, ligatures, etc.)
3Extensive font recommendations and OpenType features discussion
4In-depth topics on page layout, web design, responsive design, and working with designers
5Community and supplementary content: lectures, articles, forum, and mailing list

Target Customer Industries

Client Results

1Improved typographic decision-making and consistency
2Better font selection and typographic practices
3Accessible, practical typography knowledge for web, print, and professional contexts

Competitive Advantages

1Ad-free, reader-supported since 2013
2Accessible as a web-based book, avoiding traditional PDFs/e-books
3Extensive, practical guidance covering rules, fonts, and design considerations
4Includes related works, lectures, articles, and community discussions

Key Benefits

1Practical typography rules and guidance

2Comprehensive font recommendations and OpenType insights

3Insights on web design, readability, and typesetting

4Resources for working with designers and understanding typographic decisions

5Community-driven content and author lectures/articles

Additional Product Information

Product Description

A web-based typography guide by Matthew Butterick that covers practical typography rules, font recommendations, OpenType features, and design considerations, with sections on typography for lawyers, web design, typography theory, and working with designers

Target Market

Individuals and professionals seeking practical typography guidance, including designers, editors, writers, and lawyers (via related titles and content)

Unique Value Proposition

A long-running, ad-free, web-based typography resource offering practical rules and font guidance, continuously accessible online since 2013

Technical Requirements

Web access to the online content; mentions of responsive web design; guidance on embedding fonts in documents; general browser-based usage

Pricing Model

Not explicitly specified in the content; references to 'Please pay for this book' and 'Reader-supported' imply a paid or donation-based model, but no exact pricing details are provided

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