BYJU'S The Learning App
Business Profile
Core Value Proposition
BYJU'S The Learning App provides personalised learning journeys, engaging video lessons and comprehensive learning resources for K-12 and competitive exam preparation.
Target Customer
K-12 students (Classes 1-12) and aspirants for JEE, NEET, IAS/UPSC, Bank Exams, and their parents; learners seeking online live tuition and doubt-solving support.
Key Differentiator
Two-teacher model (one teacher for concept delivery, another for personalised attention and doubt solving) plus a 360° teaching and learning system; data-driven personalised learning journeys powered by knowledge graphs; extensive visual storytelling and high-quality content.
Implementation Timeline
Not explicitly stated; content emphasizes immediate access to online video lessons and ongoing learning with daily engagement.
Pain Points
- 1Limited personalised attention and timely doubt resolution in large classes
- 2Challenges achieving conceptual clarity and long-term retention
- 3Need for structured practice, revision, and progress tracking
Key Features
- 124/7 access to video lessons and online classes
- 2Two-teacher model in BYJU'S Classes for teaching concepts and personalised doubt solving
- 3Personalised learning journeys powered by data science and knowledge graphs
- 4Unlimited practice and revision with tests, quizzes and worksheets
- 5Progress reporting, monthly reports, and parent-teacher interactions
- 6End-to-end mapping of chapters to board syllabi (CBSE, ICSE, IB, State boards)
- 7Mentor guidance and in-app progress tracking
Target Customer Industries
Client Results
- 150 million registered students
- 23.5 million paid subscriptions
- 3150+ million learners on the BYJU'S app
- 44.7+ star app rating
- 571 minutes average daily time spent on the app
- 6150+ million downloads
- 793.5K+ rankers in NEET and JEE (Aakash BYJU'S program)
- 8300+ centers for Aakash classroom program (co-branded JEE/NEET offering)
Competitive Advantages
- 1Two-teacher model enabling both concept teaching and personalized doubt resolution
- 2Personalised learning journeys and adaptive content through data science
- 3High-quality content with strong visuals for conceptual clarity
- 4Large-scale reach and a global user base
- 5Structured learn-practice-revise approach with tests and monthly reporting
Key Benefits
Case Studies & Success Stories
Parent testimonials on BYJU'S Learning App
Parents report improvements in science concepts and study patterns, with statements like strengthening science basics and better math understanding, highlighting positive impact on their children.
Hear from Our JEE Toppers (Aakash BYJU'S collaboration)
Testimonials from top performers (e.g., Tanishka Kabra, Jaladhi Joshi) emphasizing the value of consistent practice and parental communication; highlights trusted coaching lineage and exam-focused preparation.
Additional Product Information
Product Description
A digital learning platform offering personalised learning journeys, video lessons, practice modules, tests, and mentor guidance for K-12 education and competitive exams, with an optional two-teacher BYJU'S Classes model for enhanced doubt solving and concept teaching.
Target Market
Students in primary to senior secondary (Classes 1-12) and exam aspirants (JEE, NEET, IAS/UPSC, Bank Exams) in India and globally; parents and schools.
Unique Value Proposition
Personalised, data-driven learning journeys delivered via engaging visuals and storytelling, supported by a unique two-teacher model and a 360° teaching system that combines high-quality content with constant doubt resolution and progress tracking.
Technical Requirements
Requires internet connectivity for online classes and video lessons; BYJU'S app available on mobile devices; content accessible via BYJU'S app; offline access may be supported in some offerings (e.g., BYJU'S with Aakash collaboration using offline/content delivery methods).
Pricing Model
Pricing not disclosed publicly; multiple payment methods mentioned (Internet Banking, Wallet, QR); references to a premium membership and subscriptions exist in the content.
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