C&A online shop
Business Profile
Core Value Proposition
C&A online shop provides fashion for the whole family at affordable prices, with a large selection and trend-driven styles.
Target Customer
Shoppers and families seeking affordable clothing for women, men, babies, and kids through online and store channels.
Key Differentiator
Wide range across women's, men's, and children's clothing with affordable quality; sale promotions; free delivery from 29 €; sizing options and size guide; integrated online and in-store experience.
Implementation Timeline
Value is realized immediately upon shopping: browse, add to cart, and receive delivery (delivery from 29 € threshold).
Pain Points
- 1Finding affordable fashion with good quality for the whole family
- 2Accessing a wide range of styles across genders and ages
- 3Uncertainty about sizing and delivery options
Key Features
- 1Online shop with categories for Women, Men, Kids, Babies
- 2Sale and promotional bargains
- 3Free delivery on orders from 29 €
- 4Size guide and diverse sizing (including up to 176 for children)
- 5Newsletter for promotions and fashion trends
Target Customer Industries
Decision Makers
- 1Head of E-commerce
- 2Marketing Manager
- 3Category Manager
- 4Chief Digital Officer
Client Results
- 1Customers gain access to affordable fashion with the convenience of online shopping and delivery
- 2Potential growth in order value through promotions and sales
- 3Improved shopping experience with size guidance and broad product range
Competitive Advantages
- 1Free delivery from 29 €
- 2Large multi-category catalog for the whole family
- 3Frequent promotions and sale items
- 4Online and in-store shopping options
Key Benefits
Additional Product Information
Product Description
Online fashion retailer offering women's, men's, children's, and baby clothing with a wide range of styles, sizes, and promotions; free delivery from 29 €.
Target Market
Families and individual shoppers in Europe seeking affordable, quality clothing for women, men, and children.
Unique Value Proposition
Affordable, quality clothing for the whole family with a large online catalog, frequent promotions, and convenient delivery.
Technical Requirements
Not specified in content.
Pricing Model
Pricing examples: new styles from 7.99€, jeans from 19.99€, jackets from 29.99€; free delivery from 29€.
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