Cal Poly Pomona (CPP)
Business Profile
Core Value Proposition
Cal Poly Pomona provides a hands-on, diverse polytechnic education aimed at improving economic mobility through practical, 'learn by doing' experiences.
Target Customer
Prospective undergraduate and graduate students, current students, alumni, families, faculty and staff; educators and counselors evaluating CPP as a fit.
Key Differentiator
Ranked as the #1 Polytechnic University for Diversity and Economic Mobility with a 'Becoming by Doing' ethos, a broad range of programs across eight colleges, and strong regional employer connections.
Implementation Timeline
Not explicitly specified in the content; benefits are indicated to begin during the student experience (e.g., First Year Experience) and throughout academic programs.
Pain Points
- 1Need for practical, hands-on education that leads to career readiness
- 2Desire for pathways to improved economic mobility and brighter financial futures
- 3Need for an inclusive, supportive community and first-year onboarding to ensure student success
Key Features
- 1Undergraduate and Graduate programs across Agriculture, Business, Design, Education, Engineering, Hospitality, Science, Humanities/Social Sciences/Performing Arts
- 2First Year Experience and career/workforce readiness emphasis
- 3Access to employer connections and internship opportunities in a dynamic Southern California region
- 4Financial aid information and advising for prospective and current students
- 5Campus life resources, housing options, and more than 300 student clubs and organizations
Target Customer Industries
Decision Makers
- 1Tech Expert
- 2Wildlife Care Specialist
- 3Restauranteur
Client Results
- 1Career readiness through a hands-on, practical education
- 2Improved economic mobility for graduates
- 3Diverse, inclusive campus community with supportive services
- 4Access to employer networks and opportunities in the region
Competitive Advantages
- 1#1 polytechnic university for diversity and economic mobility
- 2Learn-by-doing, hands-on approach to education
- 3Strong regional connections to employers and opportunities
- 4Wide range of programs across multiple colleges and disciplines
Key Benefits
Case Studies & Success Stories
College of Business Administration Earns Prestigious Dual AACSB Accreditation
CPP’s College of Business Administration achieved dual AACSB accreditation, signaling high-quality, accredited business education.
Additional Product Information
Product Description
A public polytechnic university offering undergraduate and graduate programs across eight colleges, with a focus on applied, hands-on learning and pathways to economic mobility.
Target Market
Future students and their families, current students, alumni, and employers in Southern California and beyond seeking a hands-on, diverse polytechnic education.
Unique Value Proposition
The #1 polytechnic university for diversity and economic mobility, delivering a practical, applied education that prepares students for career success and leadership, supported by a large network of industry connections and a strong campus community.
Technical Requirements
Not applicable/not specified in the content
Pricing Model
Not specified
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