Cal Poly Pomona (CPP)

Business Profile

Core Value Proposition

Cal Poly Pomona provides a hands-on, diverse polytechnic education aimed at improving economic mobility through practical, 'learn by doing' experiences.

Target Customer

Prospective undergraduate and graduate students, current students, alumni, families, faculty and staff; educators and counselors evaluating CPP as a fit.

Key Differentiator

Ranked as the #1 Polytechnic University for Diversity and Economic Mobility with a 'Becoming by Doing' ethos, a broad range of programs across eight colleges, and strong regional employer connections.

Implementation Timeline

Not explicitly specified in the content; benefits are indicated to begin during the student experience (e.g., First Year Experience) and throughout academic programs.

Pain Points

1Need for practical, hands-on education that leads to career readiness
2Desire for pathways to improved economic mobility and brighter financial futures
3Need for an inclusive, supportive community and first-year onboarding to ensure student success

Key Features

1Undergraduate and Graduate programs across Agriculture, Business, Design, Education, Engineering, Hospitality, Science, Humanities/Social Sciences/Performing Arts
2First Year Experience and career/workforce readiness emphasis
3Access to employer connections and internship opportunities in a dynamic Southern California region
4Financial aid information and advising for prospective and current students
5Campus life resources, housing options, and more than 300 student clubs and organizations

Target Customer Industries

Decision Makers

1Tech Expert
2Wildlife Care Specialist
3Restauranteur

Client Results

1Career readiness through a hands-on, practical education
2Improved economic mobility for graduates
3Diverse, inclusive campus community with supportive services
4Access to employer networks and opportunities in the region

Competitive Advantages

1#1 polytechnic university for diversity and economic mobility
2Learn-by-doing, hands-on approach to education
3Strong regional connections to employers and opportunities
4Wide range of programs across multiple colleges and disciplines

Key Benefits

1Career readiness and practical skill development

2Enhanced economic mobility and brighter financial futures

3Diverse, inclusive campus community with strong student support

4Extensive employer connections and opportunities for internships

Case Studies & Success Stories

College of Business Administration Earns Prestigious Dual AACSB Accreditation

Case #1

CPP’s College of Business Administration achieved dual AACSB accreditation, signaling high-quality, accredited business education.

Additional Product Information

Product Description

A public polytechnic university offering undergraduate and graduate programs across eight colleges, with a focus on applied, hands-on learning and pathways to economic mobility.

Target Market

Future students and their families, current students, alumni, and employers in Southern California and beyond seeking a hands-on, diverse polytechnic education.

Unique Value Proposition

The #1 polytechnic university for diversity and economic mobility, delivering a practical, applied education that prepares students for career success and leadership, supported by a large network of industry connections and a strong campus community.

Technical Requirements

Not applicable/not specified in the content

Pricing Model

Not specified

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