California State University San Marcos (CSUSM)
Business Profile
Core Value Proposition
California State University San Marcos (CSUSM) provides higher education designed to prepare future leaders, build great communities, and solve critical issues.
Target Customer
{"Current and prospective students (undergraduate and graduate)","Faculty and staff","Alumni and community partners","Prospective donors and supporters","Veterans and international students"}
Key Differentiator
CSUSM positions itself as a regional higher education anchor institution focused on student success and social mobility, guided by a strategic plan called The Power of CSUSM.
Implementation Timeline
Not specified in the provided content. Value typically realized over program durations (bachelor’s programs generally 4 years, master’s programs vary).
Pain Points
- 1Access to affordable higher education and opportunity for financial aid
- 2Preparation of graduates with strong career outcomes and local workforce readiness
- 3Community engagement and regional impact through teaching, research, and service
Key Features
- 1Academic breadth: 43 bachelor program majors, 39 minors, 24 master’s programs, 8 credential programs, and 1 joint doctoral program with UC San Diego
- 2Large, multi-location campus: 306-acre hillside campus with locations in San Marcos and Temecula
- 3Accreditation: fully accredited by the Western Association of Schools and Colleges (WASC)
- 4Sustainability leadership: CSUSM is described as an active leader in sustainability with STARS Gold rating and CHESC awards
- 5Institutional scale and activity: enrollment over 17,000 (Fall 2024); extensive campus life, dining, and student services
- 6Philanthropy and fundraising: flagship fundraising initiatives, including a major university-wide campaign
Target Customer Industries
Decision Makers
- 1President
- 2Vice President and Chief Financial Officer
- 3Vice President Student Affairs
- 4Chief Community Engagement Officer
- 5Provost & Vice President Academic Affairs
- 6Vice President University Advancement
- 7Chief of Staff
- 8Chief Diversity Officer
- 9Senior Director of Executive Communications
Client Results
- 1Enrollment of over 17,000 students (Fall 2024)
- 243 bachelor majors, 39 minors, 24 master’s programs, 8 credential programs, 1 joint doctoral program with UC San Diego
- 370 percent of applicants received financial aid
- 480 percent of alumni stay in the local community
- 5CSUSM ranked 13th for preparing students for career success relative to costs nationally
Competitive Advantages
- 1Regional anchor institution with a mission focused on student success and social mobility
- 2Fully accredited higher education institution
- 3Strong commitments to sustainability (Gold STARS, CHESC awards)
- 4Large, diverse program offerings and multi-location presence (San Marcos and Temecula)
- 5High financial aid accessibility (70% of applicants receive aid) and defined community impact
Key Benefits
Additional Product Information
Product Description
Public university offering undergraduate, graduate, credential, and joint doctoral programs, with extensive campus life, sustainability initiatives, and a broad set of services for students, staff, and community engagement.
Target Market
{"Prospective undergraduate students","Prospective graduate and professional students","International and veteran students","Returning adult students","Community partners and potential donors"}
Unique Value Proposition
The Power of CSUSM: a strategic plan that unites students, faculty, and community to drive student success, regional engagement, and social mobility, reinforced by regional anchor status and sustained fundraising efforts.
Technical Requirements
{"Access CSUSM systems via myCSUSM (student portal)","Campus apps (CAMPUS APPS, email, password management)","Online resources: Course Catalog, Class Schedule, Academic Calendar, Library, University Bookstore","Locations: San Marcos and Temecula campuses"}
Pricing Model
Not specified in the provided content; there is a Costs & Financial Aid section indicating financial aid is available for many students, but no pricing details are provided.
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