Calvin University
Business Profile
Core Value Proposition
Calvin University provides a world-class Christian liberal arts education with 100+ programs, high graduate placement, and a small class size, preparing students to change the world.
Target Customer
Prospective undergraduate and graduate students, admitted students, international students, and their families; parents and families seeking resources and support
Key Differentiator
Ranked #1 in the Midwest among regional colleges; 13:1 student-to-faculty ratio; 99% graduate placement within one year; 25 NCAA DIII varsity teams; 150-year heritage; guaranteed scholarships for GPA 3.0+; strong financial aid and faith-integrated learning
Implementation Timeline
Value begins during the degree program and is evidenced by post-graduation outcomes; measurable placement results are reported within one year after graduation
Pain Points
- 1Affordability and access to financial aid
- 2Desire for a faith-integrated liberal arts education with strong outcomes
- 3Finding a small, personalized learning environment with solid career placement
- 4Balancing academics with a robust campus life and athletic opportunities
Key Features
- 1100+ programs across undergraduate and graduate levels
- 213:1 student-to-faculty ratio
- 399% graduate placement within one year after graduating
- 425 NCAA Division III varsity teams
- 5Top NCAA finishers contributor (top ten finishers more than 100 times)
- 6GPA-based scholarship guarantee (3.0+ GPA)
- 7Aerospace/Engineering concentrations and ongoing research opportunities
- 8Extensive student life, faith integration, and community engagement
Target Customer Industries
Decision Makers
- 1Admissions Counselor
- 2Associate Director of Family & Student Engagement
- 3Program Coordinator, Family Engagement
Client Results
- 1Graduates have 99% placement within one year of graduating
- 2A GPA threshold of 3.0+ can guarantee a scholarship
- 3Strong research and career preparation evidenced by news and program growth (e.g., aerospace engineering concentration)
Competitive Advantages
- 1Faith-integrated liberal arts education with strong academic and career outcomes
- 2Competitive financial aid and scholarship options
- 3Small class sizes facilitating professor engagement
- 4Extensive campus life, athletics, and research opportunities
- 5Longstanding heritage (over 150 years) and strong regional ranking
Key Benefits
Case Studies & Success Stories
Liberal arts education expands opportunities for future doctor
Mike Liang pursued Calvin because of a liberal arts foundation aimed at preparing him to become a doctor; the article highlights ongoing progress toward that goal after one year.
Aero engineering takes off this fall at Calvin University
Calvin introduced an aerospace engineering concentration, expanding engineering offerings and opportunities for students.
Charting a Greener Future for Students and Grand Rapids
Engineering-focused inquiry exploring a green revolving fund and related municipal/environmental impact projects.
Additional Product Information
Product Description
Calvin University is a Christian liberal arts university in Grand Rapids, Michigan, offering 100+ bachelor’s and master’s programs, with a 13:1 student-faculty ratio and a strong emphasis on faith, learning, and outcomes.
Target Market
Prospective students (undergraduate and graduate), admitted students, international students, and families seeking higher education aligned with Christian faith and liberal arts
Unique Value Proposition
Christian liberal arts education with proven outcomes (high placement, scholarships, and athletic excellence) delivered in a faith-centered community, backed by a long heritage and robust financial aid.
Technical Requirements
N/A
Pricing Model
Tuition and costs; Financial aid and scholarships; Visit Grant incentive (Visit Calvin, Get $2,000) to explore campus
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