Canal Sur RTVA (Radio y Televisión de Andalucía)
Business Profile
Core Value Proposition
Canal Sur RTVA provides direct (live) and on-demand access to television, radio and online content featuring local Andalucía programming.
Target Customer
General audience in Andalucía seeking news, culture, entertainment and information via TV, radio, and online platforms (Noticias, Deportes, Cultura, El Tiempo, etc.).
Key Differentiator
Regional broadcaster delivering 360-degree content across TV, radio and digital platforms with a strong Andalucía focus, including thematic channels and locally produced programs.
Implementation Timeline
Not specified
Pain Points
- 1Limited access to local Andalucía content across multiple platforms.
- 2Fragmented media experiences between TV, radio and online streams.
- 3Need for on-demand access to regional programming and cultural content.
Key Features
- 1Directos (live television and radio streams)
- 2A la carta (on-demand programming, podcasts, and on-demand clips)
- 3Multiple channels and thematic offerings (e.g., Canal Sur TV, Canal Fiesta, Canal Sur Produce Cine/Música)
- 4News, sports, culture, society, and specialized programs
- 5Thematic channels and program archives, plus prensa/portal de transparencia
Target Customer Industries
Decision Makers
- 1Dirección General RTVA
- 2Dirección Adjunta CSRTV
- 3Dirección Corporativa RTVA
- 4Dirección de Innovación, Negocio y Comunicación
Client Results
- 1Not disclosed
Competitive Advantages
- 1Extensive local coverage for Andalucía with 360° programming
- 2Direct access and on-demand viewing/listening from a single platform
- 3Diversity of thematic channels (Cinema, Music, Flamenco, Gastronomy, Tourism, etc.)
- 4Transparency and audience engagement through RTVA institutions
Key Benefits
Additional Product Information
Product Description
Regional broadcasting network offering TV and radio channels, online content, podcasts, and thematically focused programming centered on Andalucía, with live and on-demand broadcasts.
Target Market
Residents of Andalucía and Spanish-speaking audiences interested in regional news, culture and entertainment.
Unique Value Proposition
Provides a comprehensive regional media experience with live and on-demand programming across TV, radio and digital platforms, focused on Andalucía's news, culture and content.
Technical Requirements
Not specified
Pricing Model
Not disclosed
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