Capital One Shopping

Business Profile

Core Value Proposition

Capital One Shopping provides a free browser extension that helps users find exclusive deals at over 30,000 stores and automatically apply coupons and Rewards to their cart.

Target Customer

Online shoppers who shop across a wide range of retailers and want automatic coupons and loyalty rewards applied at checkout.

Key Differentiator

A 100% free extension that automatically locates exclusive deals across a vast network of merchants and applies coupons & Rewards to the cart, with revenue model tied to merchant commissions and potential rewards sharing.

Implementation Timeline

Instant value upon installing the extension; deals and coupon apps occur in real time during shopping sessions.

Pain Points

1Difficulty finding and applying valid coupons across multiple merchants.
2Manual effort to compare deals and discover savings across many stores.
3Missing out on rewards or loyalty benefits when shopping online.

Key Features

1Free browser extension installation (seconds to add).
2Automatically finds exclusive deals from thousands of merchants.
3Automatically applies coupons and rewards to your cart at checkout.
4Displays deals and rewards opportunities across a wide merchant network.
5Revenue model based on merchant commissions (not a user price).

Target Customer Industries

Client Results

1Saves money by applying available coupons automatically.
2Earns or shares rewards from participating merchants.
3Streamlines the checkout process with automated deal application.

Competitive Advantages

1100% free to use (no purchase required to access savings).
2Automates the search and application of coupons and rewards across thousands of stores.
3Broad merchant network (over 30K stores) for extensive savings opportunities.
4Revenue model aligned with merchants (commission-based) and potential user rewards.

Key Benefits

1Automatic savings at checkout

2Wide merchant coverage

3Free to use

4Potential rewards sharing with users

Additional Product Information

Product Description

Capital One Shopping is a deals and coupons extension that helps users find exclusive offers across thousands of merchants and automatically apply coupons and rewards to their cart.

Target Market

Online shoppers across multiple retailers, including apparel, home goods, electronics, beauty, groceries, and more who want easy savings at checkout.

Unique Value Proposition

A free, auto-apply coupon and rewards extension that aggregates deals from 30K+ stores, financed by merchant commissions, with potential rewards for users.

Technical Requirements

Browser extension (installable in seconds); operates as a shopping enhancement tool within supported browsers.

Pricing Model

Free to use for consumers; Capital One Shopping earns commissions from featured merchants and may share those commissions as rewards.

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