CapMetro

Business Profile

Core Value Proposition

CapMetro provides public transit services in Austin and Central Texas, enabling easy, cash-free fares with digital apps, real-time trip planning, multi-modal travel (bus, rail, bikeshare, pickups), and accessible options.

Target Customer

Residents and visitors of Austin and Central Texas; daily commuters; students and university staff; employers and local government; riders needing accessibility (CapMetro Access); organizations seeking bulk transit passes (CapMetro for Business/Higher Education and Government).

Key Differentiator

Integrated digital fare and planning ecosystem (Umo for pay-as-you-ride and CapMetro Reloadable Card with fare caps) combined with real-time routing via Transit App, multi-modal options (bus, rail, Bikeshare/e-bikes, pickups), Park & Ride, and extensive accessibility programs (CapMetro Access) plus specialized programs for education, government, and business customers.

Implementation Timeline

Not specified in the provided content.

Pain Points

1Need for flexible, digital fare payments without physical passes (Umo and reloadable card).
2Desire for reliable, real-time trip planning and schedules across multiple modes.
3Accessibility requirements for riders with disabilities (CapMetro Access) and inclusive fare programs.

Key Features

1Umo app for paying per ride and loading a digital wallet with fare caps.
2Transit App integration for real-time schedules, trip planning, and multi-modal routing.
3Schedules & maps for routes, stops, stations, and Park & Ride facilities; bus, rail, and Bikeshare options.
4CapMetro Access paratransit service for registered customers with disabilities.
5Bikeshare and e-bike options, plus various fare programs (Standard, Reduced, Equifare) and bulk/purchasing options for businesses and institutions.

Target Customer Industries

Client Results

1Improved trip planning and real-time scheduling for riders.
2Cost savings through parking/rideshare avoidance during events (e.g., ACL) and fare capping/discount programs.
3Greater accessibility and mobility options via CapMetro Access and reduced fare programs.
4Flexible purchasing options for organizations (bulk passes) and higher education/government use.

Competitive Advantages

1Integrated digital payment options (Umo) with fare capping and reloadable cards.
2Real-time trip planning and schedules via Transit App.
3Multi-modal transit options (bus, rail, Bikeshare/e-bikes) and Park & Ride facilities.
4Extensive accessibility program (CapMetro Access) and discount programs (Reduced, Equifare).
5Dedicated programs for business, higher education, and government (CapMetro for Business, CapMetro for Education).

Key Benefits

1Real-time schedules and planning

2Flexible digital payments and fare capping

3Multi-modal options (bus, rail, Bikeshare, pickups)

4Accessibility through CapMetro Access

5Cost savings via discounts, bulk purchases, and event-related savings

Case Studies & Success Stories

Ride to ACL, Save $$$

Case #1

CapMetro Routes 3, 30, 803 and Bikeshare can take you close to ACL grounds. Don’t pay any parking or rideshare fees!

Additional Product Information

Product Description

Capital Metropolitan Transportation Authority provides public transit services in Austin and Central Texas, including bus and rail, Bikeshare/e-bikes, and accessibility options, with digital fare payments via Umo and trip planning via Transit App.

Target Market

Riders in Austin and Central Texas, including local residents, students, university staff, employers, and public sector organizations; individuals needing accessible transit options.

Unique Value Proposition

A single transit ecosystem offering digital payments, real-time planning, multi-modal travel (bus/rail/bikeshare), and targeted programs for education, government, business, and accessibility needs.

Technical Requirements

Requires mobile apps (Umo and Transit App) and internet access; users can load wallets, purchase fares, and plan trips. CapMetro Reloadable Fare Card is also available.

Pricing Model

{"standard_fares":{"single_ride":1.25,"per_service_day":2.5,"per_calendar_month":41.25,"pickup_ride":1.25},"commuter_fares":{"single_ride":3.5,"per_service_day":7,"per_calendar_month":96.25},"bikeshare":{"pay_as_you_ride_unlock":2.5,"per_minute":0.25,"one_day_pass":10,"thirty_one_day_pass":25,"annual_pass":150,"higher_education_student_annual":75,"ut_students_annual":30,"huston_tillotson_students_annual_free":true},"reduced_fares":{"single_ride":0.6,"per_service_day":1.25,"per_calendar_month":20.6,"pickup_ride":0.6},"reduced_commuter_fares":{"single_ride":1.75,"per_calendar_month":48.1},"equifare_local":{"single_ride":1,"per_calendar_month":33},"equifare_commuter":{"single_ride":3,"per_calendar_month":77},"riders_with_disabilities":{"single_ride":1.75,"ten_ride_booklet":17.5,"monthly_pass":46.5}}

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