Carlson School of Management (Minnesota Carlson) – Carlson School of Management, University of Minnesota
Business Profile
Core Value Proposition
Carlson School of Management provides high-quality business education and research through undergraduate, MBA, master's, and PhD programs, plus executive education.
Target Customer
{"Prospective undergraduate students","Prospective graduate students (MBA, Master’s, PhD)","Working professionals seeking MBA or master’s degrees","Executives and organizations seeking custom corporate education"}
Key Differentiator
Located within the University of Minnesota's Big Ten research environment and embedded in the Minneapolis–St. Paul business community; offers STEM-focused MBAs, global programs (including Global MBA Vienna), and a broad suite of executive education and experiential learning offerings.
Implementation Timeline
Not specified in content
Pain Points
- 1Need flexible, accessible, and diverse business education formats (in-person, online, hybrid) to fit varying schedules
- 2Desire strong career outcomes and placement support for graduates
- 3Need for executive education that combines leadership development with real-world client experiences
Key Features
- 1Multiple MBA formats: Full-Time STEM MBA, Part-Time MBA, Online MBA, Executive MBA, Global MBAs
- 2Broad master’s degree options: Accountancy, Applied Business Analytics, Finance, Human Resources & Industrial Relations, Marketing, Supply Chain Management, etc.
- 3Executive Education for Individuals and Organizations (short courses, certificates, custom programs)
- 4Global Reach: Global MBA programs and partnerships (Vienna, other partner schools)
- 5Experiential Learning and Client Experience through labs, mentors, and real-world projects
Target Customer Industries
Decision Makers
- 1CEO
- 2Dean
Client Results
- 191% of Full-Time MBA graduates received job offers within 90 days after graduation (3-year average)
- 2Rankings such as #18 Best Undergraduate Business Programs (U.S. News & World Report 2025) and #10 QS World University Ranking for U.S. Master’s in Business Analytics (2025)
- 3Strong engagement with Minnesota Carlson community and regional events
Competitive Advantages
- 1Strategic location in Minneapolis–St. Paul with access to a vibrant business community
- 2Part of a Big Ten research institution with established rankings
- 3Broad and flexible program formats, including STEM MBAs and global programs
- 4Experiential learning, client engagement, and real-world projects
- 5Strong career outcomes for MBA graduates
Key Benefits
Case Studies & Success Stories
How a Fiction Author Uses Her Carlson Degree
Sakthika Vijay, ’25 BSB, is balancing her Carlson degree with promoting a second young adult fiction novel and starting a new job as an analyst.
Additional Product Information
Product Description
A leading business school offering undergraduate, MBA, master’s, PhD programs, and executive education, with campuses in Minneapolis–St. Paul and a global reach.
Target Market
Prospective students seeking degree programs; working professionals seeking MBA or master’s degrees; corporate partners seeking executive education and custom programs
Unique Value Proposition
Combines Big Ten research rigor with a strong Twin Cities business community, offering a wide spectrum of degree programs, STEM-focused MBAs, global campuses, and extensive executive education and experiential learning.
Technical Requirements
Not specified
Pricing Model
Not specified
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