Carrefour.es Online Shopping Platform
Business Profile
Core Value Proposition
Carrefour.es Online Shopping Platform provides online grocery and general merchandise shopping with home delivery or store pickup.
Target Customer
General consumers in Spain seeking online groceries and general merchandise; potential merchants interested in selling on Carrefour's Marketplace.
Key Differentiator
Delivery options (home delivery or drive/pickup), freshness guarantee, loyalty program (ClubPASS), mobile apps (Apps Carrefour), and a marketplace that allows third-party sellers to list products.
Implementation Timeline
Not specified in content
Pain Points
- 1Need convenient access to a wide range of products (groceries, electronics, fashion, home goods) in one online place.
- 2Desire flexible delivery/pickup options (delivery to home, drive/pickup in store).
- 3Need assurance of product freshness (Garantía de frescura) for purchases.
Key Features
- 1Online shopping across multiple categories (groceries, electronics, fashion, hogar, etc.).
- 2Delivery to home (Envío a domicilio).
- 3In-store pickup/Entrega y recogida de pedidos.
- 4Drive pickup option (Recogida Drive).
- 5Freshness guarantee (Garantía de frescura).
- 6ClubPASS loyalty program (Tarjeta ClubPASS).
- 7Carrefour mobile apps (Apps Carrefour).
- 8Marketplace online to sell products (Vende tus productos en nuestro Marketplace online).
Target Customer Industries
Decision Makers
- 1Director de eCommerce
- 2Director de Hipermercados
- 3Director de Carrefour Supermercados
Client Results
- 1Not specified in content
Competitive Advantages
- 1Garantía de frescura para productos
- 2Opciones de entrega y recogida flexibles (home delivery, drive pickup, in-store pickup)
- 3Programa de fidelidad ClubPASS
- 4Presencia de apps móviles y plataforma web
- 5Marketplace para vender productos
Key Benefits
Additional Product Information
Product Description
Online supermarket and marketplace offering a wide range of products including fresh food, electronics, technology, fashion, and more, with options for home delivery or pickup in-store; features ClubPASS loyalty program and mobile apps.
Target Market
End consumers in Spain; merchants/businesses interested in selling on Carrefour's Marketplace online.
Unique Value Proposition
One-stop online shopping with flexible delivery options, freshness guarantee, loyalty program, and marketplace access.
Technical Requirements
Web platform available; mobile apps indicated (Apps Carrefour). Specific technical requirements not detailed in content.
Pricing Model
Not specified in content
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