CARTO Platform
Business Profile
Core Value Proposition
CARTO Platform provides a cloud-native location intelligence platform for spatial analytics at scale.
Target Customer
Data Analysts, Data Scientists, GIS Professionals, and Developers in enterprise environments; teams using spatial data across business functions; stakeholders who need dashboards and insights from geospatial data.
Key Differentiator
Cloud-native, lakehouse-integrated location analytics platform with no data replication or ETL, enterprise security, low-code automation (Workflows), AI-enabled insights (AI Agents), and visualization/development tools all in one unified platform.
Implementation Timeline
{"notes":"The platform emphasizes rapid, low-code analytics and provides a free 14-day trial for CARTO Builder to evaluate features and capabilities; overall implementation and time-to-value can vary by project complexity but the trial indicates quick initial exploration."}
Pain Points
- 1Data duplication and ETL processing time when preparing geospatial data
- 2Bottlenecks due to specialized GIS expertise slowing insights
- 3Scaling analysis and sharing insights across large organizations with secure collaboration
Key Features
- 1CARTO Workflows: low-code drag-and-drop workflow automation for spatial analysis
- 2Analytics Toolbox: hundreds of built-in spatial functions for data prep, analysis, and ML integration
- 3CARTO Builder: visualization platform to create interactive maps and dashboards at scale
- 4AI Agents for Geospatial Reasoning: natural-language interfaces to interact with maps and data
- 5Data Observatory: access to thousands of ready-to-use, curated datasets directly in the lakehouse
Target Customer Industries
Decision Makers
- 1Director of Geospatial Engineering & Analytics
- 2Chief Data Officer
- 3Network Development Manager
- 4Data & Analytics Manager
- 5Data Scientist
- 6Head of Location Intelligence
- 7Transport Planner
Client Results
- 1Enabled large-scale spatial data analysis for 5G deployment, delivering a scalable solution for a complex problem
- 2Built a telco data monetization solution (Vodafone Analytics) for Tourism, Real Estate & Retail across multiple countries
- 3Moved from disparate tools to a single app to assess site performance across dealership networks, enabling more data-driven decisions and sales growth
- 4Demonstrated ability to scale data and leverage Analytics Toolbox and Workflows for rapid visualization and analysis
- 5Helped EQT enhance investment decision processes with cloud-native integration and visualization tooling
- 6Tackled complex challenges like road accident analysis and large-scale visualization to deliver timely insights
Competitive Advantages
- 1Runs entirely inside the customer's cloud with no data replication
- 2No-silo, scalable platform designed for enterprise-scale geospatial analysis
- 3No-code/low-code tools (Workflows) to democratize analytics across roles
- 4AI-enabled capabilities (AI Agents) and native visualization/analysis workflows
- 5SOC 2 Type II certification, SSO, encrypted connections, and granular permissions
Key Benefits
Case Studies & Success Stories
T-Mobile: 5G deployment analytics at scale
Kendra Lord states CARTO enables analysis of large amounts of spatial data for 5G deployment at scale and supports a creative solution to a complex industry problem.
Vodafone Group: Vodafone Analytics for Tourism, Real Estate & Retail
CARTO helped build a leading telco data monetization solution across five countries by turning mobile event data into valuable spatial insights.
Group Renault: European dealership site performance
CARTO enabled a move away from disparate solutions to a single app to understand site performance and drive increased sales across Europe.
Mercado Libre: Scalable data and Workflows
The platform’s scalability and Analytics Toolbox, along with Workflows for plotting, were highlighted as major value drivers for the team.
EQT: Cloud-native platform for investment decisions
CARTO’s cloud-native platform, data integration, Builder for visualization, and Analytics Toolbox simplified assessing investment opportunities and advising portfolio companies.
JLL: Digital Location Intelligence
CARTO helps move beyond static PDFs, providing richer location data to consultants to accelerate decision-making and insights.
Additional Product Information
Product Description
A cloud-native location intelligence platform that combines spatial analytics, visualization, AI-enabled insights, and low-code tools to enable end-to-end geospatial workflows inside the customer’s cloud lakehouse. It includes Workflows for automation, Builder for interactive maps, Analytics Toolbox for advanced spatial functions, AI Agents, and access to data observatories.
Target Market
Enterprises and organizations needing scalable, secure, cloud-native geospatial analytics; roles spanning data analysts, GIS professionals, developers, and business stakeholders across industries such as telecom, finance, retail, healthcare, and logistics.
Unique Value Proposition
A single, cloud-native location intelligence platform that runs inside the customer’s cloud, eliminates ETL and data duplication, provides low-code automation, and delivers AI-driven geospatial insights at enterprise scale with robust security and governance.
Technical Requirements
Runs inside the customer’s cloud; supports major cloud data warehouses and lakehouses; integrates with Snowflake, Google BigQuery, and Databricks; supports deck.gl visualization, GPU-based rendering; SSO and SOC 2 Type II compliant; no data replication required.
Pricing Model
Pricing details are not specified in the provided content; a 'Pricing' option exists in the navigation, but no specific model or numbers are included.
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