Casa Batlló immersive visit
Business Profile
Core Value Proposition
Casa Batlló immersive visit provides an immersive Gaudí experience in Barcelona, combining a UNESCO World Heritage site with evolving programming, special events, and family-friendly offerings.
Target Customer
{"General visitors to Barcelona","Families with children","Groups and schools","VIP agencies","Travel agencies"}
Key Differentiator
Includes the original exterior façade reveal and patio restored—included in all visits; offers multiple experiential formats (night visits with a drink and concert, Street Escape outdoor game, breathwork sessions); committed to autism accessibility; upcoming 2nd floor opening in January 2026.
Implementation Timeline
Typical visit duration is approximately 1 hour 15 minutes; special programs and openings (e.g., 2nd floor opening in January 2026) are scheduled events.
Pain Points
- 1Need for a distinctive, immersive cultural experience of Antoni Gaudí
- 2Desire for family-friendly, kid-friendly cultural activities
- 3Need for flexible group and agency visit options (schools, travel agencies, VIP agencies)
Key Features
- 1Immersive Gaudí experience with access to Casa Batlló and its storytelling
- 2Fachada posterior (original façade) and patio restored and included in all visits
- 3Night visit option: Visita Nocturna with a copa and concert (Noches Mágicas 2025)
- 4Street Escape: Gaudí y el Tesoro Escondido outdoor puzzle/escape game
- 5Breathwork sessions (Respira) and autism commitment programs
Target Customer Industries
Competitive Advantages
- 1Immersive, story-driven Gaudí experience
- 2Inclusion of the restored exterior/back façade in every visit
- 3Multiple formats and programs (day visits, night visits, interactive experiences)
- 4Family-friendly policies (children up to 12 free) and accessibility commitments
- 5Strategic Barcelona location with ongoing expansions and new exhibits
Key Benefits
Additional Product Information
Product Description
Casa Batlló offers an immersive, Gaudí-focused experience in Barcelona, UNESCO World Heritage site, with varied visit formats, special events, and ongoing architectural and programmatic developments. Located at Passeig de Gràcia 43, the venue operates daily with diverse experiences and thematic programming.
Target Market
Tourists visiting Barcelona, families, school groups, travel agencies, VIP agencies, and corporate/event organizers seeking cultural, immersive experiences.
Unique Value Proposition
An immersive, architecturally significant Gaudí experience at a world-renowned UNESCO site, enhanced by restored architectural elements, diverse formats (including night visits and outdoor experiences), and a commitment to accessibility and family-friendly programming.
Technical Requirements
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Pricing Model
Pricing details not provided in the content
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