Casa del Libro (casadellibro.com)
Business Profile
Core Value Proposition
Casa del Libro provides a comprehensive online and in-store bookstore experience, offering books, eBooks, audiobooks, and eReaders with a 5% discount, free shipping on orders over 19 EUR, and a multi-tier loyalty program.
Target Customer
{"Individual readers in Spain looking for books and digital content","Businesses and institutions purchasing books (B2B)"}
Key Differentiator
Three-tier loyalty program (Original, Genuino, Leyenda) with free shipping for Leyenda; online shopping with in-store pickup; extensive catalog across print, digital, and hardware (Vivlio eReaders); presence of over 60 physical librerías in Spain.
Implementation Timeline
Not specified in the provided content
Pain Points
- 1Need affordable pricing on books and eBooks
- 2Shipping costs for online book purchases
- 3Access to a wide range of formats (print, eBook, audiobook) and devices (eReaders) in one place
Key Features
- 15% discount on books and eBooks (and audiobooks) for members
- 2Free shipping on orders above 19 EUR (with regional conditions for Canarias, Ceuta, Melilla)
- 3Multi-tier loyalty program (Original, Genuino, Leyenda) with differing shipping benefits
- 4Buy online, pick up in a physical librería
- 5Extensive catalog across print, eBooks, audiobooks, and eReaders (Vivlio)
- 6Mobile app available for shopping
Target Customer Industries
Competitive Advantages
- 1Discounted pricing on physical and digital books
- 2Shipping discounts and free shipping thresholds
- 3Omnichannel access (online store + physical stores) with in-store pickup
- 4Dedicated eReader ecosystem (Vivlio) and eBook offerings
- 5Loyalty program with tangible benefits (including free shipping for top tier)
Key Benefits
Additional Product Information
Product Description
Online and brick-and-mortar bookstore offering books, eBooks, audiobooks, and eReaders, with promotions, a loyalty program, and delivery options.
Target Market
Readers in Spain seeking books in multiple formats; businesses and institutions buying books; customers who value discounts and free shipping
Unique Value Proposition
Casa del Libro combines a vast catalog of print and digital content, a loyalty program with three tiers, free shipping thresholds, and convenient shopping across online and physical stores, plus dedicated eReader devices from Vivlio.
Technical Requirements
App available for download; Vivlio eReaders offered; no explicit technical requirements listed
Pricing Model
Discounts: 5% on books/eBooks/audiobooks; Free shipping on orders over 19 EUR (19+ threshold; 12 EUR for comic/manga); regional shipping discounts to Canarias/Ceuta/Melilla; text book policies and promotions vary
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