CCAvenue Payment Gateway
Business Profile
Core Value Proposition
CCAvenue Payment Gateway provides a comprehensive online and offline payments platform that enables merchants to accept payments across multiple channels with high security, real-time insights, and scalable tools.
Target Customer
Merchants and businesses of all sizes that need to accept online, mobile, and in-store payments (sellers and buyers are indicated in site navigation).
Key Differentiator
Offers a broad, enterprise-grade suite including 200+ payment modes, multi-network tokenization (TokenPay), Tap-to-Pay PoS (TapPay), next-gen SoundBox Max POS, an omni-channel mobile app, and robust fraud/risk management (F.R.I.S.K.) with real-time routing and 24/7 support, all under RBI authorization and PCI-DSS compliance.
Implementation Timeline
Onboarding can start accepting online payments within minutes with minimum documentation and 100% digital KYC at zero cost; includes quick sign-up process.
Pain Points
- 1Fragmented payments across multiple channels and payment methods
- 2Need for fast onboarding and digital KYC without heavy documentation
- 3Fraud risk and need for reliable risk management and high payment success
- 4Managing payments across online, mobile, and in-store environments
Key Features
- 1Multi-channel payment acceptance with 200+ payment modes (6 Card Credit, 97+ Debit, 15 EMIs, 58+ Netbanking, UPI, 13 Prepaid) and multi-currency processing
- 2Invoices, Subscriptions/recurring billing, and Storefront capabilities
- 3Tokenization (TokenPay) and TapPay contactless payments (PoS) and SoundBox Max POS
- 4Fraud & Risk Identification System (F.R.I.S.K.) and real-time analytics
- 5iFrame hosted payments, APIs, SDKs, and plugins for major e-commerce platforms; mobile SDKs for iOS/Android
Target Customer Industries
Client Results
- 1Higher payment success rates through dynamic routing and retry options
- 2Real-time payments reports, settlements, and insights for decision making
- 3Increased earning potential and streamlined payments across online and offline channels
Competitive Advantages
- 1Regulatory and security: PCI-DSS compliant and RBI Authorized Payment Aggregator
- 2Extensive payment options and currencies with real-time settlements in INR
- 3High reliability via dynamic routing, retry options, and 24/7 support
- 4Omni-channel capabilities (online, mobile app, in-store POS) and merchant tooling
- 5Strong developer ecosystem: extensive APIs, SDKs, and shopping cart plugins
Key Benefits
Additional Product Information
Product Description
A payment gateway and digital payment solution enabling merchants to accept payments across multiple channels, with fraud protection, analytics, onboarding, and omnichannel tools.
Target Market
Merchants and businesses seeking to accept online, mobile, and in-store payments globally, with support for multiple currencies and payment methods.
Unique Value Proposition
A comprehensive, regulator-ready payment platform offering 200+ payment modes, tokenization, contactless POS, omni-channel apps, and advanced risk management, backed by fast onboarding and robust analytics.
Technical Requirements
PCI-DSS compliant; encryption and fraud prevention tools; APIs, SDKs, and plugins for major platforms; iFrame integration; mobile SDKs for iOS/Android; POS options (SoundBox Max); Bill Payments via BillAvenue integration.
Pricing Model
Pricing references in content include historical notes: standard pricing cited as 2% starting May 1, 2020, with mentions of a Startup Pro plan at 2.0%; promotional eligibility for new sign-ups during 14 March 2020–30 April 2020.
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