CCAvenue Payment Gateway

Business Profile

Core Value Proposition

CCAvenue Payment Gateway provides a comprehensive online and offline payments platform that enables merchants to accept payments across multiple channels with high security, real-time insights, and scalable tools.

Target Customer

Merchants and businesses of all sizes that need to accept online, mobile, and in-store payments (sellers and buyers are indicated in site navigation).

Key Differentiator

Offers a broad, enterprise-grade suite including 200+ payment modes, multi-network tokenization (TokenPay), Tap-to-Pay PoS (TapPay), next-gen SoundBox Max POS, an omni-channel mobile app, and robust fraud/risk management (F.R.I.S.K.) with real-time routing and 24/7 support, all under RBI authorization and PCI-DSS compliance.

Implementation Timeline

Onboarding can start accepting online payments within minutes with minimum documentation and 100% digital KYC at zero cost; includes quick sign-up process.

Pain Points

1Fragmented payments across multiple channels and payment methods
2Need for fast onboarding and digital KYC without heavy documentation
3Fraud risk and need for reliable risk management and high payment success
4Managing payments across online, mobile, and in-store environments

Key Features

1Multi-channel payment acceptance with 200+ payment modes (6 Card Credit, 97+ Debit, 15 EMIs, 58+ Netbanking, UPI, 13 Prepaid) and multi-currency processing
2Invoices, Subscriptions/recurring billing, and Storefront capabilities
3Tokenization (TokenPay) and TapPay contactless payments (PoS) and SoundBox Max POS
4Fraud & Risk Identification System (F.R.I.S.K.) and real-time analytics
5iFrame hosted payments, APIs, SDKs, and plugins for major e-commerce platforms; mobile SDKs for iOS/Android

Target Customer Industries

Client Results

1Higher payment success rates through dynamic routing and retry options
2Real-time payments reports, settlements, and insights for decision making
3Increased earning potential and streamlined payments across online and offline channels

Competitive Advantages

1Regulatory and security: PCI-DSS compliant and RBI Authorized Payment Aggregator
2Extensive payment options and currencies with real-time settlements in INR
3High reliability via dynamic routing, retry options, and 24/7 support
4Omni-channel capabilities (online, mobile app, in-store POS) and merchant tooling
5Strong developer ecosystem: extensive APIs, SDKs, and shopping cart plugins

Key Benefits

1Extensive payment method support and global reach

2Fast onboarding and digital KYC

3High transaction success rates and dynamic routing

4Fraud protection and real-time analytics

5Omni-channel experience across online, mobile, and in-store

Additional Product Information

Product Description

A payment gateway and digital payment solution enabling merchants to accept payments across multiple channels, with fraud protection, analytics, onboarding, and omnichannel tools.

Target Market

Merchants and businesses seeking to accept online, mobile, and in-store payments globally, with support for multiple currencies and payment methods.

Unique Value Proposition

A comprehensive, regulator-ready payment platform offering 200+ payment modes, tokenization, contactless POS, omni-channel apps, and advanced risk management, backed by fast onboarding and robust analytics.

Technical Requirements

PCI-DSS compliant; encryption and fraud prevention tools; APIs, SDKs, and plugins for major platforms; iFrame integration; mobile SDKs for iOS/Android; POS options (SoundBox Max); Bill Payments via BillAvenue integration.

Pricing Model

Pricing references in content include historical notes: standard pricing cited as 2% starting May 1, 2020, with mentions of a Startup Pro plan at 2.0%; promotional eligibility for new sign-ups during 14 March 2020–30 April 2020.

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