CCleaner

Business Profile

Core Value Proposition

CCleaner provides a PC cleaning, privacy protection and performance optimization solution to speed up your computer and make it more secure.

Target Customer

Home computer users (For Home PC) seeking faster, cleaner and more private PCs; IT administrators / business users (CCleaner Cloud) requiring centralized management and monitoring of multiple machines.

Key Differentiator

Includes features like Cloud Drive Cleaner and Performance Optimizer, plus a suite of tools (Driver Updater, PC Health Check, Software Updater) that automate optimization and privacy, with a business edition (CCleaner Cloud) for centralized management.

Implementation Timeline

Value can be realized quickly; described as easy to use with few-click cleaning and optimization that can occur in seconds after use

Pain Points

1Slow computer performance due to junk files, background apps, and outdated drivers
2Privacy concerns from browsing data, cookies, and trackers
3Security vulnerabilities from outdated software and unmonitored systems

Key Features

1Cloud Drive Cleaner to find and remove large and old files in Google Drive and Microsoft OneDrive
2Performance Optimizer to speed up PC and improve battery life
3Driver Updater to update hardware drivers and improve performance
4PC Health Check to analyze the PC and recommend quick fixes
5Software Updater to automatically update apps to close security holes
6Browser Cleaning to delete browser data and trackers

Target Customer Industries

Client Results

1Speeds up PC performance (claims up to 34% speed increase with Performance Optimizer)
2Improved battery life on laptops
3Automated software updates to reduce security vulnerabilities
4Cleaner, more private browsing experience

Competitive Advantages

1Award-winning PC optimization with a large user base
2High scale of activity (e.g., 35,000,000 GB cleaned every month; 5,000,000 desktop installs per week)
3Cross-platform presence (Windows, Mac, Android, iOS) and a business-focused CCleaner Cloud
4Comprehensive feature set including Cloud Drive Cleaner, Performance Optimizer, Driver Updater, PC Health Check, Software Updater

Key Benefits

1Faster, cleaner, more private PC

2Automated software and driver updates

3Cloud Drive Cleaner to reclaim cloud storage space

4Centralized IT management with CCleaner Cloud

Additional Product Information

Product Description

CCleaner is a PC cleaning and optimization suite that helps speed up computers, protect privacy, and improve security. It offers features such as Cloud Drive Cleaner, Performance Optimizer, Driver Updater, PC Health Check, and Software Updater, with versions for home users and business (CCleaner Cloud).

Target Market

Home users seeking PC speed and privacy; businesses seeking centralized PC cleaning/management via CCleaner Cloud

Unique Value Proposition

A comprehensive, easy-to-use PC optimization platform with cloud-based business management, combining speed, security and privacy features across home and business deployments

Technical Requirements

CCleaner PC: Windows 11, 10, 8.1, 8, and 7 (32/64-bit); Mac version available; CCleaner Cloud requires Windows 11/10 (32/64-bit) and is aimed at business deployment

Pricing Model

CCleaner Free; CCleaner Professional ($44.95) with features such as Cloud Drive Cleaner and Driver Updater; CCleaner Pro Plus ($64.95) for up to 3 devices; 14-day trial available for Kamo; Purchase options shown as Buy Now / Free versions on the site

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