CelcomDigi

Business Profile

Core Value Proposition

CelcomDigi provides Malaysia's widest and fastest network.

Target Customer

Consumers in Malaysia seeking mobile services (postpaid and prepaid), home fibre connectivity, device financing, and related digital services (apps, safety products, entertainment partnerships).

Key Differentiator

Merged Celcom and Digi under one brand offering a single ecosystem that includes mobile networks (5G), home fibre, devices with financing (Easy360), eSIM, and value-added services (MobileSHIELD/WebSHIELD, entertainment partnerships).

Implementation Timeline

Activation and access to services can be immediate upon subscription; device financing terms shown include 24- or 36-month plans; some promotional offers specify monthly payment amounts (e.g., from RM25/month for 5G internet, RM80/month for certain bundles).

Pain Points

1Need reliable, wide-area 5G/4G connectivity with high speed and coverage.
2Desire for convenient, integrated management of mobile, prepaid/postpaid, and fibre services via apps.
3Interest in flexible device financing and promotions (e.g., 0% interest, instalment plans).

Key Features

1All-in mobile plans (Postpaid and Prepaid) with 5G capabilities.
2Home fibre connectivity with FTTR (Fibre-To-The-Room) and Free WiFi 6 Router + installation.
3eSIM support and Meet eSIM (digital SIM) options.
4Device financing via CelcomDigi One Ultra / Easy360 with 24- or 36-month terms.
5Safety and protection products (MobileSHIELD, WebSHIELD, PrivateSIM) and anti-scam resources; entertainment bundles (Disney+ / Tonton / iQIYI / Viu Vision+).

Target Customer Industries

Client Results

1Faster, wider 5G/4G connectivity across Malaysia with integrated services.
2Access to home fibre with included WiFi 6 router and installation.
3Flexible device financing and promotions (e.g., 0 upfront / 0% interest, instalment plans).
4Enhanced online protection and scam prevention features via MobileSHIELD/WebSHIELD.

Competitive Advantages

1Largest network coverage and fastest speeds implied by branding as 'Malaysia's Widest and Fastest Network'.
2One integrated CelcomDigi ecosystem (mobile + fibre + devices + apps) under a single brand.
3eSIM support and no-hassle digital SIM options.
4Flexible device financing with multiple instalment terms and promotional pricing.
5Value-added services including safety protections and entertainment partnerships.

Key Benefits

1Widest and fastest network coverage.

2Flexible mobile options (Postpaid/Prepaid) with 5G capability.

3Home fibre with easy setup and WiFi 6 router included.

4Flexible device financing (Easy360) with various term lengths.

5Enhanced security and entertainment options through partnerships.

Additional Product Information

Product Description

CelcomDigi offers a merged telecom ecosystem in Malaysia, delivering mobile networks (5G), home fibre, device financing, apps for account management, safety products, and entertainment partnerships.

Target Market

Malaysian consumers and households seeking mobile connectivity, fixed broadband (fibre), devices with financing, and digital services.

Unique Value Proposition

A single, branded ecosystem combining Celcom and Digi networks to deliver the widest, fastest connectivity with integrated devices, financing, digital apps, and value-added services.

Technical Requirements

eSIM support; access to Celcom Life App or MyDigi App for account management; compatible devices with 5G capable hardware.

Pricing Model

Promotions include RM0 upfront and 0% interest financing; device pricing shown with 24- or 36-month installment terms; examples include 'from RM25/month' for 5G internet and 'RM80/month' promotions; device prices listed (e.g., iPhone 17 Pro) with 24/36 month terms.

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