CelcomDigi Postpaid 5G
Business Profile
Core Value Proposition
CelcomDigi Postpaid 5G provides 5G postpaid mobile plans with large data quotas, multi-line Family/GadgetSIM options, device financing, and integrated entertainment add-ons (e.g., Disney+), all backed by Malaysia's widest and fastest network.
Target Customer
Malaysian consumers and families seeking 5G postpaid mobile service, with interest in multi-line plans, device financing, and streaming/add-on services.
Key Differentiator
Malaysia's widest and fastest network positioning, plus a broad spectrum of Postpaid 5G plans with large data quotas, family line options, eSIM availability, and entertainment add-ons.
Implementation Timeline
Value can be realized at sign-up (online or in-store); eSIM support available; rebates and free Fibre promotions typically applied as part of the plan terms (e.g., 6 months free Fibre, 6-month RM20/month rebates). Pricing notes indicate certain discounts apply when subscribed to a 12-month contract.
Pain Points
- 1Need for high data quotas and reliable 5G connectivity for daily digital usage
- 2Desire to manage multiple lines (Family/GadgetSIM) under one plan with discounts
- 3Interest in entertainment integrations (Disney+ and other streaming services) and easy device financing
Key Features
- 1Postpaid 5G plans with multiple quotas (examples include 300GB, 500GB) and 5G/4G Internet access
- 2Family/GadgetSIM multi-line options (up to 6 lines) with shared or separate allowances
- 3eSIM availability for compatible devices
- 4Port-in rebates (RM20 per month for 6 months) and other contract rebates (e.g., RM10 monthly rebate on certain plans)
- 5Entertainment add-ons (Disney+ Basic/Premium; Disney+ Hotstar) as part of some plans
- 6Includes optional Fibre: FREE 6 months of Fibre (300 Mbps) with select Postpaid 5G plans
- 7Latest 5G devices and financing options (e.g., devices from RM10–RM40 per month depending on plan)
- 8 roaming discounts (50% off roaming pass worldwide) and Signature Programme benefits
Target Customer Industries
Client Results
- 1Potential monthly savings via rebates (RM10 monthly rebate on some plans; RM20/month rebate for 6 months on sign-up)
- 2Significant roaming discounts (50% off worldwide roaming on eligible plans)
- 3Stimulated value from bundled entertainment (Disney+ Basic/Premium) and Fibre offers (6 months free Fibre at 300 Mbps on select plans)
- 4Access to the latest 5G devices and device financing options
Competitive Advantages
- 1Strong network positioning as Malaysia's widest and fastest network
- 2Wide range of postpaid 5G plans with varied data quotas
- 3Integrated family/multi-line options (up to 6 lines) with potential discounts
- 4Entertainment add-ons (Disney+ Basic/Premium) and streaming services included in or addable to plans
- 5eSIM availability and modern device financing options
- 6Promotional rebates (RM10 RM20) and roaming discounts (50%)
Key Benefits
Additional Product Information
Product Description
A portfolio of 5G postpaid mobile plans in Malaysia featuring large data quotas, multi-line Family/GadgetSIM options, device financing, eSIM support, and optional entertainment add-ons (e.g., Disney+).
Target Market
Malaysian consumers and families seeking flexible, feature-rich 5G postpaid plans with data-rich quotas, multi-line capabilities, and streaming integration.
Unique Value Proposition
Combines Malaysia’s widest and fastest network with large data quotas, multi-line family options, entertainment add-ons, and upfront rebates, delivering a comprehensive 5G postpaid experience.
Technical Requirements
{"5G-capable device required for 5G plans","eSIM compatible device for eSIM option","Online signup or in-store activation","Some discounted pricing requires a 12-month contract"}
Pricing Model
{"Plan prices shown (examples): Postpaid 5G 80 RM, 100 RM, 120 RM, 140 RM, 160 RM per month","Discounted prices apply when subscribed to a 12-month contract","Port-in offers include RM20/month rebate for 6 months","RM10 monthly rebate offered on some plans as part of contract benefits","Roaming discounts: 50% off roaming passes worldwide on eligible plans"}
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