CES
Business Profile
Core Value Proposition
CES provides a global platform that showcases the entire tech landscape and serves as the proving ground for breakthrough technologies, owned and produced by the Consumer Technology Association (CTA).
Target Customer
Global brands, startups, exhibitors, media professionals, influencers, and technology enthusiasts attending CES; event attendees and participants in the tech ecosystem.
Key Differentiator
The only trade show that showcases the entire tech landscape at one event and is powered by the CTA, serving as a central gathering for showcasing, networking, and media exposure.
Implementation Timeline
CES is an annual event; the next edition CES 2026 runs January 6–9 in Las Vegas, NV; registration for CES 2026 is open.
Pain Points
- 1Need to discover and experience the latest technology innovations in a single, immersive setting.
- 2Need to connect with potential partners, customers, investors, and media at scale.
- 3Need broad visibility and opportunities to promote products and brands to a global tech audience.
Key Features
- 1Exhibit space that globally showcases technology products (including Eureka Park for startups).
- 2Conference program with keynote speakers and CES Tech Talks.
- 3CES Innovation Awards recognition and related content.
- 4Startup and collaboration spaces (Eureka Park, C Space, CES Foundry) and show floor experiences.
- 5Industry-focused tracks and events (e.g., Digital Health Summit, Vehicle Tech and Advanced Mobility).
Target Customer Industries
Decision Makers
- 1Chair and CEO, AMD (Dr. Lisa Su)
- 2Vice President, Branding and Strategic Communications, Panasonic North America (Megan Pollock)
Client Results
- 1Large-scale exposure to attendees (CES draws tens of thousands of participants; 142K attendees noted for CES 2025).
- 2Exposure to thousands of exhibitors and startups (4,500 exhibitors; 1,400 startups in Eureka Park referenced).
- 3Opportunities to connect with influencers, media, and potential partners during the event.
Competitive Advantages
- 1Only event that showcases the entire tech landscape at one time.
- 2Owned and produced by CTA, a leading tech association.
- 3Large-scale ecosystem with global brands, startups, media, and influencers.
- 4High-profile keynote speakers and industry thought leadership.
- 5Structured opportunities for exhibitor success (visibility, partnerships, media exposure).
Key Benefits
Case Studies & Success Stories
Case Study: 3M at CES
Referenced as a case study under 'Why Exhibit?' with no detailed results provided in the content.
Additional Product Information
Product Description
The Consumer Electronics Show (CES) is the world's most powerful tech event, a flagship annual show that showcases the entire tech landscape and connects global brands, startups, media, and influencers; owned and produced by the Consumer Technology Association (CTA).
Target Market
Global brands, startups, exhibitors, media professionals, influencers, and attendees seeking exposure, partnerships, and insights in the technology space.
Unique Value Proposition
CES is the only trade show that aggregates the entire tech landscape in one event, backed by CTA, offering unparalleled exposure, demos, and networking with a worldwide tech ecosystem.
Technical Requirements
Not specified in the content
Pricing Model
Not specified in the content
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