Changelly
Business Profile
Core Value Proposition
Changelly provides instant cryptocurrency exchange and on/off ramp solutions with low fees, broad asset coverage, and non-custodial transfers.
Target Customer
Global crypto users including beginners and advanced traders, individuals looking to buy crypto with fiat via partner gateways, and businesses/partners seeking crypto exchange, custody-free transfers, or integration through Changelly PRO and related services.
Key Differentiator
Key differentiators include industry-low fees (up to 0.25%), instant execution by aggregating pricing from 20+ trading platforms, non-custodial transfers (funds sent directly to users' wallets), fiat purchase options via multiple gateways (MoonPay, Simplex, Switchere), and a mobile app available in 12 languages with 24/7 support.
Implementation Timeline
Users typically experience exchange transactions within minutes; reported transaction speeds range from instantaneous to 5–40 minutes depending on network conditions and platform factors.
Pain Points
- 1High Gebühren and slower settlement on some crypto exchanges.
- 2Security concerns from custody of funds on exchanges; desire for non-custodial transfers.
- 3Difficulty accessing a wide range of assets and fiat purchase options in one place.
Key Features
- 1Crypto-to-crypto Exchange with Buy/Sell functionality for 1000+ assets
- 2Non-custodial transfers: funds sent directly to your wallet after exchange
- 3Fiat on/off ramps via partners (e.g., MoonPay, Simplex, Switchere) for purchases with Visa/Mastercard, bank transfers, Apple Pay, etc.
- 424/7 live support and multilingual app (12 languages) with mobile app availability
- 5App and web platform with partner integrations (Changelly PRO, affiliate/partners, business solutions)
Target Customer Industries
Client Results
- 1Lower trading fees with competitive rates via multi-exchange pricing
- 2Faster settlement (typical exchanges take 10-40 minutes; actual on-chain speed varies by network congestion)
- 3Non-custodial model reduces capital safety concerns
- 4Access to 1000+ cryptocurrencies and fiat gateways for broad liquidity
- 524/7 support and guidance, plus a mobile app with international availability
Competitive Advantages
- 1Low fees up to 0.25% with best-possible rates via aggregation of multiple platforms
- 2Non-custodial transfers enhance security by sending coins directly to user wallets
- 3Wide asset coverage (1000+ cryptocurrencies) and fiat gateway options
- 4Global availability with fiat partners and multi-language mobile app
- 5Around-the-clock support and user testimonials highlighting ease of use
Key Benefits
Case Studies & Success Stories
Customer testimonial – Daniel Cinta
Described Changelly as the best he has used after being active in crypto for a while.
Customer testimonial – Ron Cave
Praised ease of use from sign-up to exchanging crypto and recommended Changelly to others.
Customer testimonial – Peter Vell
Noted that customer service is extremely helpful and appreciated the support.
Customer testimonial – Chris
Stated that the platform is very easy once you get used to it; highlighted availability of decentralized coins.
Customer testimonial – Kev
Described Changelly as great for smaller transactions with multiple purchase platforms and instant execution.
Additional Product Information
Product Description
Changelly is an instant cryptocurrency exchange and on/off ramp platform that allows users to exchange or purchase cryptocurrencies with broad asset coverage, non-custodial transfers, and fiat gateways via partner networks. It offers a mobile app and web platform with 24/7 support and multilingual availability.
Target Market
Individuals globally who want quick crypto exchanges, easy fiat purchases, and non-custodial transfers, as well as businesses and partners seeking crypto exchange solutions and integrations.
Unique Value Proposition
Changelly combines low fees, instant cross-platform pricing, wide asset access, and non-custodial transfers with fiat purchase gateways, supported by 24/7 customer support and a mobile app in multiple languages.
Technical Requirements
Basic KYC allowing trading up to 10,000 EUR per 48 hours; higher volumes require advanced KYC with additional verification. Availability of fiat gateways via partner networks (MoonPay, Simplex, Switchere, etc.). App available for Android and iOS with multi-language support (12 languages). 24/7 live chat and email support.
Pricing Model
Fees described as industry-low, up to 0.25% on crypto exchanges; pricing is sourced via partnerships with multiple centralized exchanges to obtain the best rates.
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