Change.org
Business Profile
Core Value Proposition
Change.org provides an easy-to-use petition platform that helps individuals start petitions, mobilize supporters, and influence government decision makers.
Target Customer
Individuals and community groups seeking social or policy change; activists and volunteers who want to start petitions and gather signatures.
Key Differentiator
World’s #1 petition platform; independent, nonprofit-owned and user-funded; large daily signature volume; direct reach to government officials through an active network.
Implementation Timeline
Petitions can be started in about two minutes; campaigns accumulate signatures and momentum daily.
Pain Points
- 1Need to quickly mobilize large numbers of supporters for a cause
- 2Difficulty reaching government officials or policy makers
- 3Lack of a simple, trusted platform to organize petitions and advocate for change
Key Features
- 1Start a petition in two minutes
- 22,000+ petitions created daily
- 3500,000+ signatures daily
- 4Reach government officials in the network (1,000+ notified daily)
- 5Guides and tips on how to create and run petitions
Target Customer Industries
Client Results
- 1Petitions generated and circulated at high volume (millions of signatures daily across the platform)
- 2Direct notification to government officials for petition consideration
- 3Public campaigns achieving notable media and policy attention (implied by large signature counts and 'Top impact story' labeling)
Competitive Advantages
- 1Largest, globally recognized petition platform
- 2Independent, nonprofit-owned and user-funded
- 3Direct reach to decision makers via a large network
- 4High volume of ongoing petitions and signatures
- 5Educational guides and tips to improve petition effectiveness
Key Benefits
Case Studies & Success Stories
One woman takes on retail giants to save children's lives
Petition with 100,302 signatures; featured as a top impact story.
A child’s tragedy sparks a state’s crusade against bullying
Petition with 97,303 signatures.
Justice for the children poisoned by one of America’s worst nuclear disasters
Petition with 610,900 signatures; highlighted as a top impact story.
How a community group freed an indigenous teen facing life in prison
Petition with 47,022 signatures.
Her daughter was killed by a driver—so she fought to change the law
Petition described; signature count not listed in content.
Hold Congress Accountable: No Pay or Benefits During Government Shutdowns
Petition with 136,930 signatures.
Free Wendy Williams from Guardianship
Petition with 26,561 signatures.
Justice for Iryna Zarutska: Remove the judge that let Decarlos Brown out on cashless bail
Petition with 32,406 signatures.
Mandate "Amy Alert" on All Cruise Lines
Petition with 20,780 signatures.
A National Memorial Day for Charlie Kirk: Choosing Dialogue Over Division
Petition with 150,896 signatures.
YouTube’s AI Tracks Everything You Watch — Stop This Now
Petition with 128,664 signatures.
Petition to Release the Epstein Files. Congress Must End this Cover Up!
Petition with 39,627 signatures.
Roblox CEO under fire for child safety failures
Petition with 290,157 signatures.
Additional Product Information
Product Description
Independent, nonprofit-owned petition platform that enables individuals to start petitions, collect signatures, and engage decision makers.
Target Market
Individuals and community groups seeking social or policy change; activists, volunteers, and advocates working on public issues.
Unique Value Proposition
Change.org combines a widely used, nonprofit-owned petition platform with a large, active audience and direct access to government officials, enabling rapid petition creation, broad mobilization, and policy engagement.
Technical Requirements
Web-based platform; protected by reCAPTCHA; available in multiple languages as shown in the site footer.
Pricing Model
No pricing details in content; Change.org is described as an independent, nonprofit-owned organization funded entirely by user contributions.
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