Charlotte Mecklenburg Library
Business Profile
Core Value Proposition
Charlotte Mecklenburg Library provides access to digital materials, resources, and physical items via library cards, plus programs and events across 23 branches.
Target Customer
Mecklenburg County residents and outside residents who own property in Mecklenburg County; CMS students and homeschoolers (ONE Access); teachers; county employees; general library patrons.
Key Differentiator
ONE Access program for CMS students; extensive county-wide branch network; instant online access with virtual card during processing; modern flagship library development and broad multi-format resources.
Implementation Timeline
Instant access to online resources upon applying; full-service access after card processing (verification by branch staff or phone support available).
Pain Points
- 1Need reliable access to a wide range of learning resources and media (digital and physical).
- 2Need convenient access across multiple neighborhoods/locations for families, students, and residents.
- 3Need affordable access options for non-residents and flexible programs for youth and educators.
Key Features
- 1100+ free resources available with a library card (audio books, eBooks, videos, music).
- 2Digital Branch and online access to resources across locations.
- 323 physical locations with amenities (career center, technology, tutors, computer access, free Wi‑Fi, private study areas, etc.).
- 4ONE Access program providing free library accounts to CMS students; homeschool access option.
- 5Programs, events, community partnerships, and blog content (e.g., EpicFest, Welcoming Week partnership).
- 6Online catalog, StoryPlace, Reading Challenges, ImaginOn, The Vault (community resources).
Target Customer Industries
Client Results
- 1Instant online access to library resources when applying for a card; full services after processing.
- 2Access to millions of resources across digital formats and physical items.
- 3Enhanced community engagement through programs and partnerships.
Competitive Advantages
- 1Extensive county-wide branch network (23 locations) for convenient access.
- 2Free access to digital resources and most library services with a card.
- 3Targeted student access through ONE Access and school/government partnerships.
- 4Combination of diverse digital and physical resources plus community programming.
Key Benefits
Case Studies & Success Stories
Charlotte Mecklenburg Library and Carolina Ascent Football Club: A Winning Partnership for Welcoming Week
A community partnership highlighted to promote Welcoming Week, demonstrating library collaboration with local organizations.
Additional Product Information
Product Description
A public library network serving Mecklenburg County with access to digital and physical resources, programs, and services across multiple branches.
Target Market
Mecklenburg County residents; property owners outside the county; students (CMS and homeschool); educators; county employees; general library users.
Unique Value Proposition
A large, accessible library network with extensive digital resources, student-focused access programs, and broad community engagement across 23 branches.
Technical Requirements
Adults 18+ must present a valid photo ID and proof of residency or property ownership to apply for a card. Non-residents may pay a $45 annual fee (or $35 for adults 62+). Property owners and students enrolled in Mecklenburg County schools may be exempt from some fees. CMS students qualify for ONE Access; youth under 18 can apply with a parent/guardian present for a physical card. ONE Access for homeschool students; assistance available by contacting a library branch.
Pricing Model
{"Non-resident library card: $45 annual fee","Adult 62+ non-resident: $35 annual fee","No fee for non-residents who own property in Mecklenburg County","No fee for non-residents who are students enrolled in private or public schools in Mecklenburg County","Temporary/instant online access available via virtual card during processing; full services activated after in-person verification"}
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