Christianity Today

Business Profile

Core Value Proposition

Christianity Today provides thoughtful, biblical perspectives on theology, church, ministry, and culture.

Target Customer

Readers of Christianity Today magazine and CT website seeking biblical perspectives on theology, church, ministry, and culture.

Key Differentiator

Kingdom-focused Christian journalism delivering biblically grounded analysis across News, Ideas, Theology, Church Life, Culture, and Magazine, with a long history and expansive archives.

Implementation Timeline

Value is accessible immediately with subscription or free access; newsletters delivered daily

Pain Points

1Need trustworthy, biblically grounded journalism on faith, culture, and public life amid polarization.
2Desire for resources for church leadership and ministry (sermon ideas, theology, and spiritual formation).
3Access to a deep archive of Christian journalism and ongoing updates on global church developments.

Key Features

1News, Ideas, Theology, Books, Church Life, Culture, Magazine, Podcasts sections
2The Daily Briefing newsletter
3Current issue and magazine archives
4Subscriptions with full site access
5Translations and CT Creative Studio / Preaching Today resources

Target Customer Industries

Decision Makers

1Editor in Chief
2Staff Editor
3Contributor
4Correspondent

Client Results

1Readers gain informed, biblically grounded understanding of theology, church life, and culture.
2Access to a large archive of Christian journalism (120+ years) and ongoing news coverage.
3Engagement through multiple formats: articles, podcasts, newsletters, and digital content.

Competitive Advantages

1Longstanding, trusted Christian publication with 120+ years of archives.
2Kingdom-focused mission to advance stories and ideas of God’s kingdom.
3Diverse content across news, ideas, theology, church life, and culture; plus multimedia and translations.

Key Benefits

1Biblical perspectives on theology, church, ministry, and culture

2Timely news and thoughtful analysis

3Extensive magazine archives and current issue access

4Newsletter delivery (The Daily Briefing) and multiple formats (articles, podcasts)

5Resources for preaching, teaching, and ministry (The CT Store, translations, CT Creative Studio)

Additional Product Information

Product Description

A nonprofit Christian news and magazine platform delivering biblical perspectives on theology, church, ministry, and culture, with sections for News, Ideas, Theology, Church Life, Culture, Magazine, and Podcasts; offers newsletters, subscriptions, and donation options.

Target Market

Christian readers, church leaders, pastors, theologians, and ministry professionals seeking faith-informed news and analysis.

Unique Value Proposition

Kingdom-centered Christian journalism with biblically grounded analysis, deep archives, and a wide range of topics across faith, culture, and public life.

Technical Requirements

Not specified

Pricing Model

Subscriptions available; pricing starts at as low as $4 per month

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