Citizens Advice
Business Profile
Core Value Proposition
Citizens Advice provides free online advice to help people find a way forward, and uses research to campaign on issues affecting people's lives.
Target Customer
General public in England seeking guidance on benefits, work, debt and money, consumer issues, housing, family law and courts, immigration, health; local Citizens Advice network; volunteers.
Key Differentiator
Large nationwide charity network powered by a substantial volunteer base (over 14,000 volunteers) delivering free advice, complemented by policy research, campaigns, and a Witness Service.
Implementation Timeline
Immediate access to online advice; actual impact and resolution times vary by individual case and need.
Pain Points
- 1Navigating benefits and entitlements and accessing financial support, especially during cost-of-living pressures.
- 2Managing debt and money, including debt relief, budgeting, and energy/utility costs.
- 3Understanding and resolving housing, consumer, legal, and immigration issues; accessing practical support and rights.
Key Features
- 1Free online advice across topics such as Benefits, Work, Debt and money, Consumer, Housing, Family, Law and courts, Immigration, Health.
- 2Find local help via postcode search to locate a Citizens Advice service near you.
- 3Large volunteer network (over 14,000 volunteers) delivering the service.
- 4Witness Service and opportunities to volunteer or work with the organization.
- 5Policy research, campaigns, and information resources to understand and influence broader issues.
Target Customer Industries
Client Results
- 1Millions of people helped each year (Citizens Advice states it is already helping millions of people annually).
- 22 people every minute contact Citizens Advice seeking crisis support.
- 3Case example: Mariam's story shows entitlement to government support, reduced bills, and budgeting assistance after seeking advice.
Competitive Advantages
- 1Free to use.
- 2Nationwide reach with a large volunteer network.
- 3Wide range of advisory topics and services (Benefits, Debt, Housing, Immigration, etc.).
- 4Local access via postcode and a Witness Service for supported environments.
- 5Evidence-based policy research and campaigns to influence issues affecting people.
Key Benefits
Case Studies & Success Stories
Mariam's story
After her husband died, Mariam's income dropped and she faced debt. Citizens Advice helped her identify entitlement to double government support, secured better deals on phone/energy/childcare, and provided budgeting guidance, improving her financial situation and mental health.
Additional Product Information
Product Description
Citizens Advice provides free online advice to help people find a way forward, with research used to campaign on issues affecting people's lives.
Target Market
People in England seeking free guidance on benefits, debt, housing, immigration, health, and other everyday issues; communities and volunteers connected to local Citizens Advice offices.
Unique Value Proposition
Free, nationwide, evidence-based advice delivered through a large volunteer network, supported by policy research and campaigning efforts.
Technical Requirements
Not explicitly specified; site uses cookies and may require JavaScript for full functionality.
Pricing Model
Free to access; funded by donations; Citizens Advice is a charity.
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