Citizens Advice

Business Profile

Core Value Proposition

Citizens Advice provides free online advice to help people find a way forward, and uses research to campaign on issues affecting people's lives.

Target Customer

General public in England seeking guidance on benefits, work, debt and money, consumer issues, housing, family law and courts, immigration, health; local Citizens Advice network; volunteers.

Key Differentiator

Large nationwide charity network powered by a substantial volunteer base (over 14,000 volunteers) delivering free advice, complemented by policy research, campaigns, and a Witness Service.

Implementation Timeline

Immediate access to online advice; actual impact and resolution times vary by individual case and need.

Pain Points

1Navigating benefits and entitlements and accessing financial support, especially during cost-of-living pressures.
2Managing debt and money, including debt relief, budgeting, and energy/utility costs.
3Understanding and resolving housing, consumer, legal, and immigration issues; accessing practical support and rights.

Key Features

1Free online advice across topics such as Benefits, Work, Debt and money, Consumer, Housing, Family, Law and courts, Immigration, Health.
2Find local help via postcode search to locate a Citizens Advice service near you.
3Large volunteer network (over 14,000 volunteers) delivering the service.
4Witness Service and opportunities to volunteer or work with the organization.
5Policy research, campaigns, and information resources to understand and influence broader issues.

Target Customer Industries

Client Results

1Millions of people helped each year (Citizens Advice states it is already helping millions of people annually).
22 people every minute contact Citizens Advice seeking crisis support.
3Case example: Mariam's story shows entitlement to government support, reduced bills, and budgeting assistance after seeking advice.

Competitive Advantages

1Free to use.
2Nationwide reach with a large volunteer network.
3Wide range of advisory topics and services (Benefits, Debt, Housing, Immigration, etc.).
4Local access via postcode and a Witness Service for supported environments.
5Evidence-based policy research and campaigns to influence issues affecting people.

Key Benefits

1Free, accessible guidance on a wide range of everyday issues.

2Support for benefits, debt, housing, and cost-of-living challenges.

3Local access via postcode to find nearby help.

4Large network of volunteers enabling broad service delivery.

5Opportunity to volunteer or access Witness Service and policy research/campaigns.

Case Studies & Success Stories

Mariam's story

Case #1

After her husband died, Mariam's income dropped and she faced debt. Citizens Advice helped her identify entitlement to double government support, secured better deals on phone/energy/childcare, and provided budgeting guidance, improving her financial situation and mental health.

Additional Product Information

Product Description

Citizens Advice provides free online advice to help people find a way forward, with research used to campaign on issues affecting people's lives.

Target Market

People in England seeking free guidance on benefits, debt, housing, immigration, health, and other everyday issues; communities and volunteers connected to local Citizens Advice offices.

Unique Value Proposition

Free, nationwide, evidence-based advice delivered through a large volunteer network, supported by policy research and campaigning efforts.

Technical Requirements

Not explicitly specified; site uses cookies and may require JavaScript for full functionality.

Pricing Model

Free to access; funded by donations; Citizens Advice is a charity.

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