Claro Multi

Business Profile

Core Value Proposition

Claro Multi delivers a bundled experience of TV, Internet (fiber) and mobile plans in a single package, including streaming services and promotional AI features such as ChatGPT Plus for a limited period.

Target Customer

Residential customers seeking an all-in-one telecom package; also marketed to businesses via Claro Empresas as separate offerings.

Key Differentiator

Combines fast Wi-Fi (fiber) and 5G with popular streaming services and AI benefits (ChatGPT Plus) in one plan, with promotional inclusions like Globoplay and WhatsApp benefits.

Implementation Timeline

Not specified in the content

Pain Points

1Difficulty managing multiple services from different providers (TV, internet, mobile) across separate bills.
2Desire for high-speed connectivity (fiber + 5G) in a single, integrated plan.
3Preference for value-added features (streaming, AI tools) bundled into the same package.

Key Features

1Bundled TV, Internet (fiber) and mobile plans in one package
2ChatGPT Plus included for a promotional period (up to 4 months on eligible Claro Multi plans)
3Globoplay included at no additional cost on certain promos
4Fiber internet with high-speed options (e.g., 600 Mbps in promotions) and 1 Ponto Ultra included
5Streaming and gaming-focused capabilities built into the plan
6WhatsApp unlimited data and large data allotments (e.g., 60GB in certain plans)
7Access to the Minha Claro app for self-service and plan management
8Wi-Fi extenders / Mesh Wi-Fi 6 support mentioned in related offerings

Target Customer Industries

Client Results

1Access to AI features (ChatGPT Plus) and streaming content within the same bill
2Potential cost savings via promotional bundles (e.g., ChatGPT Plus included for months, Globoplay included)
3High-speed connectivity suitable for streaming, online gaming, and multi-device use

Competitive Advantages

1High-speed connectivity by combining fiber and 5G in one plan
2Inclusion of streaming services (Globoplay) and AI features (ChatGPT Plus) in promotions
3All-in-one ownership and billing simplifies management
4Promotional pricing examples (e.g., Claro Multi Fibra 600 Mega + Pós 60GB for R$ 159,90/month) demonstrate value
51 Ponto Ultra included in some fiber plans

Key Benefits

1Convenience of a single bundle for TV, internet, and mobile

2Access to streaming services and AI features within the plan

3High-speed connectivity (fiber + 5G) for multi-device use

4Promotional savings on AI features and streaming (ChatGPT Plus, Globoplay)

Additional Product Information

Product Description

Claro Multi is a bundled offering that combines TV, Internet (fiber) and mobile plans, with options that include streaming services and promotional AI features such as ChatGPT Plus for a limited time.

Target Market

Residential consumers seeking an all-in-one telecom solution; businesses via Claro Empresas

Unique Value Proposition

One integrated plan that fuses high-speed fiber and 5G connectivity with streaming content and AI features, plus promotional inclusions and simplified management.

Technical Requirements

Not explicitly stated; mentions fiber internet, 5G, and Wi-Fi 6 / Mesh extenders in related offerings

Pricing Model

Examples include: Claro Multi Fibra 600 Mega + Pós 60GB with ChatGPT Plus included for 4 months at a monthly price of R$ 159,90 (promo valid online in São Paulo). Additional device financing options shown (e.g., up to 21x payments).

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