Claro Multi
Business Profile
Core Value Proposition
Claro Multi delivers a bundled experience of TV, Internet (fiber) and mobile plans in a single package, including streaming services and promotional AI features such as ChatGPT Plus for a limited period.
Target Customer
Residential customers seeking an all-in-one telecom package; also marketed to businesses via Claro Empresas as separate offerings.
Key Differentiator
Combines fast Wi-Fi (fiber) and 5G with popular streaming services and AI benefits (ChatGPT Plus) in one plan, with promotional inclusions like Globoplay and WhatsApp benefits.
Implementation Timeline
Not specified in the content
Pain Points
- 1Difficulty managing multiple services from different providers (TV, internet, mobile) across separate bills.
- 2Desire for high-speed connectivity (fiber + 5G) in a single, integrated plan.
- 3Preference for value-added features (streaming, AI tools) bundled into the same package.
Key Features
- 1Bundled TV, Internet (fiber) and mobile plans in one package
- 2ChatGPT Plus included for a promotional period (up to 4 months on eligible Claro Multi plans)
- 3Globoplay included at no additional cost on certain promos
- 4Fiber internet with high-speed options (e.g., 600 Mbps in promotions) and 1 Ponto Ultra included
- 5Streaming and gaming-focused capabilities built into the plan
- 6WhatsApp unlimited data and large data allotments (e.g., 60GB in certain plans)
- 7Access to the Minha Claro app for self-service and plan management
- 8Wi-Fi extenders / Mesh Wi-Fi 6 support mentioned in related offerings
Target Customer Industries
Client Results
- 1Access to AI features (ChatGPT Plus) and streaming content within the same bill
- 2Potential cost savings via promotional bundles (e.g., ChatGPT Plus included for months, Globoplay included)
- 3High-speed connectivity suitable for streaming, online gaming, and multi-device use
Competitive Advantages
- 1High-speed connectivity by combining fiber and 5G in one plan
- 2Inclusion of streaming services (Globoplay) and AI features (ChatGPT Plus) in promotions
- 3All-in-one ownership and billing simplifies management
- 4Promotional pricing examples (e.g., Claro Multi Fibra 600 Mega + Pós 60GB for R$ 159,90/month) demonstrate value
- 51 Ponto Ultra included in some fiber plans
Key Benefits
Additional Product Information
Product Description
Claro Multi is a bundled offering that combines TV, Internet (fiber) and mobile plans, with options that include streaming services and promotional AI features such as ChatGPT Plus for a limited time.
Target Market
Residential consumers seeking an all-in-one telecom solution; businesses via Claro Empresas
Unique Value Proposition
One integrated plan that fuses high-speed fiber and 5G connectivity with streaming content and AI features, plus promotional inclusions and simplified management.
Technical Requirements
Not explicitly stated; mentions fiber internet, 5G, and Wi-Fi 6 / Mesh extenders in related offerings
Pricing Model
Examples include: Claro Multi Fibra 600 Mega + Pós 60GB with ChatGPT Plus included for 4 months at a monthly price of R$ 159,90 (promo valid online in São Paulo). Additional device financing options shown (e.g., up to 21x payments).
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