Classic FM
Business Profile
Core Value Proposition
Classic FM provides relaxing classical music and related content via live radio and digital platforms.
Target Customer
{"Listeners seeking relaxing classical music","Fans of classical music and Classic FM presenters (e.g., Alexander Armstrong)","People who enjoy curated playlists, news, and music discovery"}
Key Differentiator
Brand focus on 'The Most Relaxing Music' with multi-platform access (FM, DAB+, online, Global Player) and a broad mix of original programs, playlists, podcasts, and education/charity initiatives (e.g., ABRSM awards).
Implementation Timeline
{"Not specified in provided content"}
Pain Points
- 1Need for relaxing, non-intrusive background music for work, study, or leisure
- 2Difficulty discovering a wide range of classical music and associated content
- 3Desire to access classical music content across multiple platforms (radio, online, apps, smart speakers)
Key Features
- 1Live radio schedule with on-air presenters
- 2Discover Music sections (composers, artists, playlists, top features)
- 3Playlists, podcasts, and music-related content (e.g., Movie Music Hall of Fame, Calm/Relax playlists)
- 4Global Player integration for streaming on multiple devices
- 5Educational/charity initiatives and events (e.g., ABRSM awards)
Target Customer Industries
Client Results
- 1Not specified in provided content
Competitive Advantages
- 1Clear branding around relaxing classical music with the slogan 'The Most Relaxing Music'
- 2Multi-channel access (FM, DAB+, online, Global Player, smart speakers)
- 3Broad content ecosystem including news, discover features, playlists, podcasts, and events
- 4Educational partnership through ABRSM and related awards
- 5Additional engaging formats (Movie Music Hall of Fame, charity initiatives, and featured presenters)
Key Benefits
Additional Product Information
Product Description
Classic FM is a radio station delivering relaxing classical music and related content (news, artists, composers, playlists, podcasts, events) across FM, DAB, online, and mobile apps.
Target Market
General audience of classical music listeners seeking relaxing, accessible music experiences across multiple platforms
Unique Value Proposition
Classic FM combines a relaxing music focus with a broad, curated suite of content and cross-platform accessibility, including educational partnerships and interactive programming.
Technical Requirements
Accessible via FM, DAB+, online at classicfm.com, Global Player app, and smart speakers; some pages indicate a JavaScript requirement for site functionality.
Pricing Model
Not specified
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